Applaud App Designed to Promote Environmentalism


Target: Nancy Wong, Professor of Consumer Science at UW-Madison

Goal: Thank creator of “My Earth” app designed to promote environmentalism.

An app aimed at promoting environmentalism and helping people make environmentally conscious decisions daily was recently created by Nancy Wong, a professor of Consumer Science at UW-Madison’s School of Human Ecology. The app, called “My Earth,” launched on Earth Day, tracks energy consumption and makes suggestions to users on how to reduce day-to-day energy usage.

Similar to fitness trackers and apps that help people stick to their diets and track daily nutrition levels, “My Earth” monitors personal energy usage and carbon footprint, making the reduction of daily energy usage more accessible and technologically adept. The app, which is designed in a diary format, enables users to choose daily activities to reduce their carbon emissions and energy consumption.

Organized with five main categories in mind—electricity, recycling, travel, food, and energy usage—users can choose from an extensive list of day-to-day energy reduction and carbon emission reduction activities, which they “check off” on their daily progress tracker. Activities range from simple to complicated, such as recycling a can or milk jug to upgrading to a high-efficiency toilet, which reduces water waste.

As users complete daily tasks, they accumulate saved carbon units, giving app participants an idea of their progress in real-time. Wong, who worked alongside a computer science professor at the university, designed the app after realizing a disconnect between what people wanted to do to change the environment and what their actual behaviors were. “My Earth” makes conservation behaviors easy to understand, as well as carbon footprint reduction and the benefits of energy efficiency.

Sign the petition to applaud Nancy Wong’s efforts to raise awareness about environmentalism through the use of technology.


Dear Ms. Wong,

It has recently come to my attention that you created an app, “My Earth,” aimed at raising awareness about the negative impacts our day-to-day activities have on our Earth. Environmentalism is a difficult subject for people to wrap their heads around as most individuals are mystified about the notion of carbon footprints and energy efficiency. However, your app makes being environmentally friendly fun and easy.

With its diary-like format, similar to that of fitness and exercise or diet trackers, “My Earth” helps users get a real grasp of how much energy they’re using and what they can do to reduce it. They also get a real-time look at just how much of a carbon footprint is being produced and what methods are available to helping reduce that as well. From using food waste as compost to installing solar panels, “My Earth” is a great way to help would-be environmentalists put their interest into action.

I acknowledge your tremendous efforts to promote environmentalism and applaud your decision to educate people on carbon emissions and contribute to a safer, less toxic Earth. I thank you, wholeheartedly, for your work.


[Your Name Here]

Photo credit: NASA via Wikimedia Commons

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