Target: Ivan Menezes, Chief Executive at Diageo
Goal: Praise decision to empower consumers with knowledge about the nutritional content of alcohol.
Soon Diageo, the world’s biggest distiller, will provide nutritional information and content on labels on their products in every country where they’re distributed letting consumers know how much protein, calories, and alcohol per serving they’re drinking. The international manufacturer and distributor produces and markets a variety of brands like Johnnie Walker, Crown Royal, Guinness, and Smirnoff just to name a few. With sales in over 180 markets around the world, any change this company makes will have an impact on the market as a whole and possibly even on our everyday lives.
As consumers we have a right to make informed choices about what we are putting into our bodies. In the United States we’re used to seeing nutritional labels on our food. Our alcohol has never had nutritional labels on it and one reason is because it is not regulated by the Food and Drug Administration, the agency that regulates nutritional labels. Instead liquor is regulated by the the Alcohol and Tobacco Tax and Trade Bureau (TTB), an agency under the Department of the Treasury that is more interested in tax and trade than nutrition– until now.
Diageo has already gotten approval from the TTB for a label. In the European Union the London-based company is working to establish standard alcohol units across the continent that reflect the way the product is consumed before rolling out labels there. Diageo will also be working with regulatory agencies all over the world to introduce nutrition and alcohol labels to their entire product line. This is a voluntary global initiative to provide nutrition information where, in many places, none was required before. In an age of poor corporate transparency let’s praise Diageo for empowering the public with nutrition information so we can make informed, responsible choices with our alcoholic beverages.
Dear Mr. Menezes,
By deciding to put nutritional labels on its beverages, Diageo has shown itself to be a progressive, pro-consumer force in the alcoholic beverage industry. I will soon be able to easily calculate everything from my calories consumed to my alcoholic intake per serving due to your recent measure.
Thank you for taking the extra steps of working with many regulating agencies in various governments to make the introduction of nutrition and alcohol labels across your entire product line possible. As management of the largest distiller in the world you have taken on this responsibility voluntarily, which I also appreciate.
I hope other companies in your industry follow your example by providing nutrition information on their products. I also hope companies in other industries follow your lead in putting their customers first, allowing them to make informed choices that affect their health, and taking voluntary initiatives that benefit consumers seriously.
I encourage you to continue your forward-thinking global initiatives and putting our right to know and make healthy, informed decisions first.
[Your Name Here]
Photo credit: puamella via Flickr