Target: President & CEO of Keurig Green Mountain Brian Kelly
Goal: Protect the environment by providing completely recyclable coffee pods.
Billions of non-recyclable plastic cups are being added to landfills each year as single serving coffee brewing machines have grown in popularity due to their convenience, being quick and mess-free. However many have argued that these coffee pods made for the Keurig coffee machine, also known as “k-cups,” are extremely wasteful and their inability to be completely recycled poses a threat to the environment.
In the past, to make coffee one would use a single coffee filter to brew multiple cups of coffee. With the Keurig coffee brewer, one coffee pod only produces one cup of coffee. The use of these single serving k-cups has added up over time and research has shown that enough coffee pods were produced in 2013 alone to circle the world 10 and a half times.
Keurig’s k-cups are also not entirely recyclable. While parts of the pod can be recycled, like the aluminum foil covering and the paper filter inside, they must be removed from the cup and rid of any food particles before placed in the recycle bin. The plastic cup, which makes up a majority of the k-cup, is made out of a plastic that cannot be recycled resulting in billions of these coffee pods heading to the landfill each year, wasting these materials and polluting the environment.
The Keurig Mountain Green company has set initiatives to help end the wasteful production of k-cups by creating disposal programs and proposing changes for their coffee pods. This change predicts that these k-cups will be completely recyclable by 2020, but with billions of k-cups ending up landfills every year, this hardly seems like the most desired solution. More must be done by the Keurig Mountain Green company to develop a completely recyclable coffee pod as soon as possible. By signing below you will be demanding immediate action.
Dear President Kelly,
Keurig Mountain Green company has provided individuals with a convenient method of coffee-making that has boosted the popularity of single serve brewing to enormous proportions. Millions of Americans enjoy coffee that has been made with a Keurig coffee machine and billions of k-cups are produced to meet this demand.
However, the k-cup’s packaging promotes wastefulness and the coffee pods themselves pose a threat to the environment. K-cups are also not entirely recyclable and the parts that are prove to be difficult to recycle. The plastic part, which makes up a majority of the coffee pod, is unable to be reused, resulting in billions of k-cups ending up in landfills and polluting the environment.
While initiatives have been set to counter these problems, time is the biggest urgency we must address. In one year alone, billions of pods are produced that have the potential to pollute the environment. 2020, the projected date in which all k-cups are proposed to be recyclable, is too far away and ignores the billions of coffee pods that will be produced in that time.
I encourage you to create a safe and completely recyclable version of k-cups in a more timely manner so we may avoid the production of billions of coffee pods. This is a very important issue and the environment depends on your immediate action.
[Your Name Here]
Photo Credit: m01229 via flickr