Target: Salvo Sports CEO
Goal: Recall shirts that instruct men to give them to “your woman” for washing because “it’s her job.”
Salvo Sports has been selling shirts with misogynistic washing instructions on the tag that simply say: “Give this jersey to your woman. It’s her job.” People have been expressing their outrage over this rank sexism since these “instructions” were discovered, but Salvo Sports has only issued a poorly constructed apology that blames those who are angry about the shirts for “misinterpreting” the message.
“The message is simply, instead of washing it in the wrong way, you might as well give it to a lady because they are more capable,” said the company through their Twitter account. “There is no intention to humiliate women.”
The message of the sexist washing instructions is clearly not to suggest that women are more capable of doing laundry–which is still a sexist stereotype–but to say that washing clothes is beneath men and should be given to “your woman” to do, which implies that women are the property of men. The intention was sexist, the result is sexist, and the company’s non-apology is insulting. Women should not have to put up with this kind of 1950’s style misogyny in this day and age.
Not only does Salvo Sports need to issue a real apology that takes responsibility for spreading a clearly sexist message, but the shirts featuring these tags should be recalled so that the message can be removed from the general population. Many people who purchased one of these shirts likely did not notice the tag until later, and they should be able to get their money back. Sign this petition to demand that Salvo Sports take real steps toward righting this wrong.
To Whom it May Concern,
Your company, Salvo Sports, recently came under fire for printing shirts with washing instructions that simply say to give the shirt to “your woman” because “it’s her job.” I shouldn’t have to explain why this is incredibly sexist and offensive, but apparently I do.
Your “apology” in light of this incident was not an apology at all, but a terrible attempt at explaining away clear sexism. The only reason that more women know how to wash clothes than men is because of sexism. Women have been expected to do these chores for ages because it’s considered to be beneath men, which resulted in a sexist and unsupported stereotype that women are somehow naturally better at cleaning shirts. Spreading this stereotype only reinforces it and works to uphold sexist gender roles that keep women from pursuing other work.
Not only that, but telling a man to give the laundry to “his woman” is directly implying that women are the possessions of men, which is grossly misogynistic. Everything about the instructions on these shirts is horribly sexist and unacceptable.
The only way that you can possibly make up for putting out such a misogynistic line of shirts is to do everything in your power to remove them. I demand that you issue an immediate recall for these shirts on the basis that they spread dangerous messages that oppress women. After that, try sending out a real apology that actually takes responsibility for your actions instead of blaming people for being offended.
[Your Name Here]
Photo credit: Warren K. Leffler via Wikimedia Commons