Praise Dunkin’ Donuts for Ending Use of Harmful Ingredient


Target: Dunkin’ Donuts Chief Executive Officer, Nigel Travis

Goal: Applaud decision to end use of potentially harmful ingredient, titanium dioxide, in doughnuts.

Dunkin’ Donuts has recently voiced its decision to discontinue the use of a potentially harmful ingredient, titanium dioxide, found in powdered donuts. Dunkin’s Chief Communications Officer denies any toxicity in titanium dioxide, but voices the company’s decision to ultimately discontinue the ingredient altogether. Applaud the decision to discontinue the use of titanium dioxide, as well as Dunkin’ Donuts’ commitment to customer satisfaction.

Dunkin’ Donuts has been under pressure from several activist groups claiming the use of titanium dioxide falls under the category of ‘nanoparticle’ under the Food and Drug Administration. Though Dunkin’ denies the dangers of the ingredient, stating it does not fall under the aforementioned category, they have ultimately made the wise decision to end its use regardless.

The public voiced its concerns and Dunkin’ appears to have taken this into consideration. This is not the first time the company has come under public scrutiny and each time it seems they have made reasonable accommodations. Last year, Dunkin’ vowed not to source palm oil from suppliers responsible for clear-cutting forests. Similarly, they replaced Styrofoam cups with recyclable cups after the public expressed their desire for a more environmentally-friendly product.

Thanks to the efforts of numerous activist groups and Dunkin’s commitment to providing customers with a quality product, the use of titanium dioxide in powdered donuts has come to an end. Sign this petition to applaud the decision by Dunkin’ Donuts to end the use of titanium dioxide and their efforts to ensure customer safety.


Dear Mr. Travis,

Dunkin’ Donuts has recently made the decision to end the use of titanium dioxide in powdered donuts after several activist groups voiced their concerns over its toxicity. Though much controversy surrounds the safety of titanium dioxide, Dunkin’ still chose to discontinue its use. This was an excellent decision and has pleased customers everywhere. I applaud your decision to end the use of a potentially harmful ingredient and your continued devotion to customers.

Not unlike many other food chains, Dunkin’ has experienced customer dissatisfaction before, each time demonstrating a renewed commitment to public opinion. This does not go unnoticed. Obstacles are to be expected and Dunkin’ has shown just how much it values the happiness of customers and the ability to offer a quality product, free of potential toxins. All are key factors in running a successful, respected business.

Thank you for ending the use of a potentially harmful ingredient and for listening to the concerns of customers everywhere.


[Your Name Here]

Photo Credit: Mike Mozart via Flickr

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One Comment

  1. Titanium is found in many products including the coatings on supplements and some proprietary drugs.

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