Target: Paul Polman, CEO of Unilever
Goal: Applaud decision to drop lawsuit against sustainable food competitor.
Consumer goods corporation Unilever has dropped a lawsuit against Hampton Creek Foods, a sustainable food company. There has been mounting pressure against Unilever’s decision to sue Hampton Creek, partly imposed by our friends here at the ForceChange community. In recent years, large food corporations have viewed sustainable food companies as a threat because they result in loss of revenue. This is unfortunate, because companies like Hampton Creek Foods provide alternative products to vegan customers. This helps promote and sustain the vegan community, which is ultimately good for the economy at large.
According to an article in Forbes, Unilever has withdrawn all litigation against Hampton Creek Foods. The article explains how Unilever initially sued Hampton Creek over their “Just Mayo” condiment, alleging that since mayonnaise should contain eggs by definition, the eggless “Just Mayo” product was improperly labeled. This argument has gained a fair amount of ridicule. It isn’t yet clear what prompted Unilever’s change of heart, but Forbes indicated that the CEO of Hampton Creek, Josh Tetrick, had a series of friendly conversations with Unilever recently.
Sustainable food companies should not have to live in fear of being pushed around by big corporations. Although the financial concerns at Unilever are not unfounded, a lawsuit is not the most effective course of action. It would make much more sense for the people at Unilever to update their products so that they more accurately align with what vegan customers want. Please sign this petition to express your appreciation of Paul Polman for calling off the lawsuit.
Dear Mr. Polman,
I would like to thank Unilever for making the decision to withdraw all litigation against Hampton Creek Foods for their “Just Mayo” product. Although I understand that large food corporations view sustainable food companies as a threat, I feel that these companies will ultimately be beneficial to the world economy because they are dedicated to producing foods with a low carbon footprint.
The reality is that many consumers today want foods that are produced in an environmentally responsible manner. While I certainly understand your concern that this is detracting from the revenue at Unilever, filing a lawsuit is not a productive action. Rather, I would recommend that you update your food products to align more closely with what consumers want. This way you can solve your revenue problems by evolving your company, rather than just shoving petty litigation into the bicycle spokes of other companies.
Thank you for this kind and gracious gesture.
[Your Name Here]
Photo credit: jeffreyw via Flickr