Applaud NFL’s Anti-Domestic Violence Ad


Target: Roger Goodell, Comissioner of the NFL

Goal: Applaud the NFL’s attempt to raise awareness about domestic violence and to urge the organization to continue to take a stand against it.

The National Football League has an unfortunate history with domestic violence. In a famous recent case, Ray Rice was removed from the Baltimore Ravens because of an incident in which he assaulted his then-fiancee Janay Palmer. Often times, the NFL has been slow and reluctant to seek charges against players who are involved in domestic violence cases, but a new commercial produced by the league’s No More campaign and scheduled to air during the Super Bowl could be a sign of a better future to come.

The commercial features shots of a chaotic household, with dishes overflowing in the sink, cracks in the walls, and pictures knocked off of their perches. The voiceover of a woman calling 911 is heard. She acts as if she is ordering pizza because her abuser is still in the room, while the operator asks her simple yes or no questions and sends an officer to help her. The commercial is chilling, and sends the message that we must be truly willing to listen to abuse victims if we are going to help them at all.

Obviously, a 60-second ad does not undo all of the violence against women that the NFL has allowed for decades, but it is good advertisement for an unfortunately common occurrence. By signing the petition below, we can show the NFL that we support abuse victims and applaud the organization’s efforts to stand up to domestic violence.


Dear Roger Goodell,

With the Super Bowl coming up, you obviously have an abundance of things to take care of. With this in mind, I applaud you for donating the time slot and the funds for producing the NFL’s recent anti-domestic violence advertisement. You are aware of the large amount of abuse that occurs with professional athletes, and you are also aware of the forgiving sentences they are often given.

I am hopeful that this ad means you are planning on becoming more strict, and on working with the athletes in your league to make sure domestic violence becomes a thing of the past. While a single ad does not make up for the decades of violence the NFL has experienced, I urge you to continue down this path of education and prevention with the No More campaign. Domestic violence is not something that can be ignored, as your ad stated. Please continue to fight abusive relationships and to spread awareness of an uncomfortable topic.


[Your Name Here]

Photo credit: CJ Alexander via Flickr

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