Remove White Supremacist Billboard,_Alabama_(7372460744).jpg

Target: Dyar Signs of Trafford, Alabama

Goal: Remove a white supremacist sign from a billboard near Birmingham, Alabama

On the I-59 near an Alabama town called Springville, a billboard that reads “Diversity Means Chasing Down the Last White Person #whitegenocide” was recently revealed. Though it is unclear who exactly is responsible for the sign, it is nonetheless trivializing, racist, and senseless fearmongering. Demand that the company who owns the billboard space remove the sign at once.

This phrasing is used by the White Genocide Project, an online activist and white supremacist organization, as a “repeater phrase,” which is a turn of phrase that members are encouraged to use to attract more followers. “White Genocide” refers to the belief among white supremacists that genocide against white people is being perpetrated through interracial marriage and immigration. Though it is unclear who actually funded this particular billboard, another one of the White Genocide Project’s repeater phrases (“Anti-Racist is a Code Word for Anti-White”) was put on a separate billboard in the area two years ago, and that one did end up being funded by a member of the racist League of the South organization.

The safe money’s on this billboard being funded by racists, and even if it’s not, it is advocating a racist message that trivializes real concerns about diversity and representation in media and politics. Sign the petition below to urge the business who rents out the billboard space to remove the sign.


Dear Dyar Signs,

I am writing you today about the billboard on the I-59 near Springville that reads “Diversity Means Chasing Down the Last White Person #whitegenocide.” The sign is racist and dangerous and does not deserve to have any more time up on your billboard.

Although free speech is a fundamental right that should be respected, no one is arguing that the government should get involved and censor these kinds of billboards, preventing them from being shown. What can be argued, though, is that we should hold ourselves to a higher standard than allowing white supremacists to run free with their propaganda. It is clear that the content of the billboard is connected to racist and white supremacist groups, and is used by them to try to attract more people to their cause. There is no white genocide going on, and there is certainly no white genocide going on characterized by the violence that the sign suggests. This sign exists only to create fear and justify racism–fear and racism that leads to actual violence against racial minorities, like the recent bombing of the National Association for the Advancement of Colored People headquarters in Colorado Springs, Colorado.

This particular kind of misinformation is, then, notably dangerous. We all have a responsibility not to goad into action people who have a violent agenda. I urge you to do your part by removing the content of your billboard at once.


[Your Name Here]

Photo credit: Monumenteer2014 via Wikimedia Commons

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