Target: Greg Creed, Yum! Brands CEO
Goal: Adopt a completely deforestation-free palm oil policy
KFC, the second largest restaurant chain on the planet, will not say where it gets its palm oil from. If it cannot source this ingredient, it is possible that it comes from palm oil plantations in Indonesia and Malaysia that practice destructive deforestation. Tell KFC’s parent company, Yum! Brands, to adopt a strict deforestation-free standard when sourcing its palm oil.
Yum! Brands insists that only 30 percent of its outlets still use palm oil, but with more than 40,000 restaurants, that still leaves 12,000 locations that could still be steadily enriching plantations that practice rampant deforestation. While rural Indonesians and Malaysians deserve the right to make a living, they are enticed to destroy their land and consequently kill off communities of tigers and orangutans as a result of globalization. Surely the consumers of KFC products would prefer a slightly costlier palm oil, sourced from a sustainable plantation, if it meant pristine rainforest habitats could remain standing.
KFC uses palm oil in everything from apple turnovers to grilled chicken and country-fried steak. Palm oil is also ubiquitous in many other fast-food restaurants. We can put pressure on the whole fast-food industry to deny palm oil from producers who level rainforest by demanding a policy change from one of the largest players.
At its annual general meeting in May 2015, Yum! Brands will have to answer to a shareholder resolution on this very topic. Your signature below will reenforce this popular consumer opinion and add credence to this resolution. Tell Yum! Brands and KFC to stop permitting the deforestation of Malaysian and Indonesian forests and the massacre of tigers and orangutans. Adopt a deforestation-free palm oil policy now.
Dear Mr. Creed,
A recently published NASA-led study has discovered that the world’s rainforests are even greater carbon dioxide absorbers than previously thought, and are a vital part of sustaining life on earth. However, palm oil plantations in Malaysia and Indonesia destroy rainforests to generate unsustainable profits. It might be the case that your company Yum! Brands and its major fast-food chain KFC is using this palm oil in its food.
I am appealing to you to first source the palm oil used in the approximately 12,000 outlets owned by Yum! Brands and to then publicly redirect any conflict palm oil business to deforestation-free plantations. This will boost your public image in 2015 as the issue of environmental degradation and the companies that support it becomes more important to consumers.
Adopt a deforestation-free palm oil policy for KFC and all Yum! Brands restaurants.
[Your Name Here]
Photo Credit: Glenn Hurowitz via Creative Commons