Stop Deceptive Juice Labeling


Target: Campbell’s CEO Denise Morrison

Goal: Properly label all ingredients in products or eliminate ingredients that are unsetting to consumers

Over the past several months, questionable ingredients in Campbell’s V8 fruit and vegetable juices have been uncovered, and many consumers are angry that they are not listed on the product labels. Campbell’s must rectify these actions by removing the ingredients or accurately labeling their products in order to regain consumer trust.

Many unidentified ingredients labeled as “natural ingredients” have dieters and specifically vegans angry with the company. Campbell’s discloses that their natural flavors may include meat, seafood, poultry, and dairy products. With these ingredients not specifically labeled, consumers are completely unaware of what they are consuming. This is especially troubling to vegans who believe that they are following their vegan diet by drinking fruit and vegetable juice when they are in fact not.

Campbell’s recently stated that they do not make any vegan products. Although they are not trying to hide this fact, they have not made it easy for consumers to be aware of these questionable ingredients for the past several years. In addition, Campbell’s labels their juices “100% juice” when they clearly are not.

The company should label all ingredients on its food products or at least display a disclosure that products may contain meat, seafood, poultry, and dairy products. To gain even more consumer trust, urge Campbell’s to instead eliminate these unnecessary ingredients altogether.


Dear Ms. Morrison,

As you are aware, over the past several months there has been controversy over the unlabeled ingredients in your Campbell’s products. Your company has lost a great deal of consumer trust and should make steps to re-gain it.

Specifically, consumers are unsettled at the discovery that your “natural flavors” could include meat, seafood, poultry, and dairy products. Many vegans who consume your fruit and vegetable juices believe they are getting “100% juice” as the product is labeled when they are in fact not, violating their vegan diets in the meantime.

Your company is practicing false and deceptive advertising and you should work to correct this. You should begin by labeling all ingredients in your products. If this is for some reason not possible, you should at least include a disclosure that informs consumers that products may contain meat, seafood, poultry, and dairy products. To gain even more consumer trust, you could instead eliminate these unnecessary ingredients altogether, which could save on costs while creating more customers.

Please consider taking these actions, as if you do not, you will continue to lose many customers due to your deception.


[Your Name Here]

Photo Credit: James via Flickr

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