Target: Paul Polman, CEO of Unilever
Goal: Stop suing earth-friendly food company competitor
Sustainable food companies are emerging, providing consumers with traceable, environmentally-friendly products. With the emergence of these carbon-conscious companies comes loss in revenue for conventional food companies. Many of these conventional companies do not take defeat in stride; rather, they are insistent on fighting for their spot on store shelves, neglecting to evolve their methods or source sustainable ingredients. Unilever, responsible for Helman’s and Best Foods mayonnaise, is suing Hampton Creek, the producer of “Just Mayo,” a sustainable, vegan mayonnaise alternative.
Unilever is suing Hampton Creek for its product called “Just Mayo,” which uses significantly less land and water, as well as ensures that its carbon emissions remain low. “Just Mayo” has become an extremely popular mayonnaise alternative because of its carbon footprint and its ingredients. The mayonnaise is vegan and has no cholesterol. Hampton Creek creates its products from plants, which will end animal suffering, encourage people to eat healthful foods and promote food security to help feed starving people. Instead of allow sustainable companies to help consumers and the environment, Unilever is insistent on continuing to hinder them and turn a profit.
Because Unilever is only interested in money, rather than its carbon footprint, it is threatened by companies that fit the agenda of a sustainable future. Instead of evolve into a better company, Unilever insists on bullying and suing its sustainable competitors. Sign this petition to tell Unilever to leave Hampton Creek alone and, if it insists on not changing its practices, accept defeat when it comes.
Dear Mr. Polman,
Unilever has introduced a lawsuit against Hampton Creek, allegedly for taking away market share from Unilever. I understand that competition can be daunting, especially when the competitors’ products are on par with what consumers want. However, suing out of fear is irresponsible and ridiculous. Mr. Polman, I urge you to either evolve your product, or gracefully accept defeat.
Helman’s and Best Foods mayonnaise have been around for decades. Many people grew up with your products, when the world seemed simpler and the environment stable. Times have changed; the environment’s health is rapidly declining, and consumers are looking for alternatives that carry a smaller carbon footprint and are better for their families. Your mayonnaise does not fit what consumers want or need. It contains a heavy dose of cholesterol and a massive carbon footprint.
Attempting to inhibit an honest, environmentally-friendly company from doing business is foolish. You live on this earth, as does your family. I urge you to stop bullying Hampton Creek and instead support its efforts to better consumers’ lives and the environment.
[Your Name Here]
Photo credit: Jason Terk via Wikipedia