Target: Neil Young
Goal: Commend musician Neil Young’s efforts to support Vermont in its decision to label GMOs
Starbucks is the largest coffeehouse company in the world. Its influence is vast, so its products have a massive impact on consumers and their coffee routines. Recently, the coffee giant partnered with the Grocery Manufacturers Association (GMA) and introduced a lawsuit against the state of Vermont and its newly passed GMO labeling law. Starbucks does not want consumers to know what is in their coffee. Neil Young, a major music artist, has pledged to stop supporting Starbucks until its loyalty to the GMA is put to an end. Young is raising awareness about the issue through his online presence, encouraging others to follow his lead.
Young has an incredibly devout fan base. His music has impacted millions of listeners worldwide and his opinions are heavily weighted. Young is pro-GMO labeling and his campaign against Starbucks proves this allegiance. Because Young has featured this issue on his social media websites, consumers in and outside of Vermont have been made aware of the battle Starbucks is pursuing against labeling. Because it is the first state to require GMO labeling, Vermont’s success in keeping its labeling law is important and will help other states to follow suit.
A run to Starbucks for a latte used to be an everyday occurrence for Young. Now, Young has pledged to not purchase anything from the company until it withdraws from its partnership with the GMA. The artist’s dedication to consumers’ right to know is extremely important for the labeling movement. Young’s influence spans many walks of life, along with numerous age groups. Applaud the singer for using his influence to fight for consumer rights.
Dear Mr. Young,
You have started an important social media movement against Starbucks. The coffee giant is, through the Grocery Manufacturers Association, pursuing a lawsuit against Vermont’s new GMO labeling law. As you are aware, Starbucks is the world’s largest coffeehouse company. Its products are consumed all over the world; consumers have a right to know if the coffee and goods sold at Starbucks are genetically modified.
Thank you for using your iconic influence to foster change. Your defense of Vermont and its citizen power is noble and, now, widely recognized. With your influence, Starbucks will be forced to answer for its decision to partner with anti-labeling companies.
I urge you to continue to stand up for what is right. Your fight against Starbucks will have lasting impact. Thank you for using your fame for good.
[Your Name Here]
Photo credit: yle.fl/pop