Target: Howard Schultz, CEO of Starbucks
Goal: Applaud Starbucks for new commercial featuring trans actors
Visibility is essential to the LGBT community, especially in the media. For years the LGBT community fought tirelessly for representation, which normally resulted in the creation of networks tailored to televising the queer experience for both queer and heterosexual audiences. However, as a new commercial by coffee giant Starbucks shows, the media has progressed exponentially since then.
Unveiled to the public in late October, the commercial features the top two contestants from a recent season of RuPaul’s Drag Race: Adore Delano and Bianca Del Rio. The cheeky, fierce, and entertaining commercial features Delano and Del Rio, impeccably dressed and characteristically made up, fighting over who will get their skinny latte first. In the end, the Starbucks barista quickly whips up both drinks, supposedly saving their friendship and providing them with their morning coffee buzz.
Despite the theatrics and comedic undertone, the commercial’s significance lies in the fact that its the very first LGBT-themed commercial that Starbucks has ever made. Not one to shy away from being an ally to the queer community, the organization’s past support efforts included raising a Pride flag over its Seattle headquarters and supporting gay marriage in Washington.
Further, Starbucks CEO Howard Schultz famously showed his support for the LGBT community after publicly telling an anti-gay shareholder of the company’s stock that he was free to sell his shares of Starbucks if he didn’t agree with the company’s pro-gay values.
As the LGBT community moves forward in the fight for visibility and respectful representation in the media, Starbucks’ efforts deserve to be applauded. Sign the petition to show your support for the commercial and the promotion of LGBT visibility.
Dear Mr. Schultz,
This letter is to thank you for your company’s recent commercial featuring RuPaul’s Drag Race queens Adore Delano and Bianca Del Rio. The entertaining and endlessly comedic ad is a monumental step forward in the fight for LGBT visibility and representation in the media.
For years the LGBT community has battled for its right to show the queer public and non-queer public its stories, struggles, and victories. With more and more networks and shows embracing positive LGBT characters and representations, the new commercial by Starbucks is another step forward in promoting LGBT visibility.
Thank you for featuring Adore Delano and Bianca Del Rio in your commercial, for continually showing your support for the LGBT community, and for your commitment to LGBT-centric representation in the media.
[Your Name Here]
Photo credit: tico24 via everydaystockphoto.com