Target: Cramer Ball, CEO of Jet Airways
Goal: Support the ban on transporting shark fins on a major airline
Jet Airways, the second largest airline operating out of India, has officially banned the transport of shark fins on all of its aircraft. India has become a major exporter of shark fins through selling the commodity in mass amounts to countries like China and Dubai. India is the also the second largest shark catching nation. These statistics prove that this air transportation ban is necessary to rehabilitate shark populations in Indian waters. This ban comes at a crucial time for shark populations.
This decision was reached after an in-depth study of India’s shark populations and how shark finning affects them. Shark finning is the barbaric practice of catching numerous sharks, often with nets, cutting their fins off and tossing the sharks back into the ocean–alive–to suffer an often slow, painful death. The fins are then sold to countries that produce and sell shark fin soup, which is often revered as a delicacy with unproven health benefits. It is now known that the shark-fin trade is a main contributor to rapidly declining shark populations.
Sharks are a keystone species. If a keystone species is decimated, its surrounding ecosystem is forced into a disproportionate existence, leading to an unhealthy growth of prey species. Sharks, when allowed to populate and retain healthy numbers, are the lifeblood of the oceans. Ensuring that sharks are protected is extremely important. Banning transportation of shark fins directly impacts how aggressively the animals are hunted by humans. Applaud the CEO of Jet Airways for understanding the importance of ruling in favor of sharks.
Dear Mr. Ball,
Jet Airways has announced that it will no longer allow shark fins to be transported on its aircraft. This ban is a huge step towards saving integral shark species from extinction. As you now know, shark finning is a main contributor to the rapid decline of shark populations in Indian waters and around the world. Shark fins are sold to countries which believe that the commodity has unparalleled health benefits, a belief that is unsound.
Your company is the second largest airline in India. By banning the transportation of shark fins, Jet Airlines acknowledges the plight of sharks and pledges to be an active part in saving shark species. I urge you to continue educating yourself and your team about India’s shark populations and, in turn, continue protecting them.
Thank you for your dedication to the sharks of India. Your efforts are acknowledged and greatly supported.
[Your Name Here]
Photo credit: Lord of the Wings via Flickr