Target: IKEA President and CEO Peter Agnefjäll
Goal: Applaud decision to sell affordable residential solar panels in more IKEA stores
After the successful implementation of residential solar panel deals in IKEA stores in the United Kingdom, the international furniture giant is now expanding the program to some of its stores in the Netherlands and Switzerland. IKEA partnered with solar installation company Hanergy in October 2013 to launch a pilot program in Southampton, in which “IKEA Family” members receive a 15 percent discount on their Hanergy solar panels. The pilot went so well that the program was soon rolled out to all UK stores. Since the pilot began they have sold more than 1,500 systems in the UK, and now the partnership has its sights set on the Netherlands, Switzerland, and six other as-yet-unnamed countries.
Hanergy and IKEA stress that solar panels are a great investment for homeowners: For the average customer in the Netherlands, the savings on energy bills will amount to an impressive 10.5 percent return in the first year. Of course, that figure doesn’t account for the environmental savings of relying more on clean energy. Both companies’ executives expressed their excitement to be extending the program’s savings and sustainability benefits to more European citizens. In a statement anticipating the program’s launch in the Netherlands, IKEA President and CEO Peter Agnefjäll commented, “We know that our customers want to save energy and live more sustainably at home, but we believe they shouldn’t spend more money or time to do so. That is why we are determined to make sustainability both affordable and attractive to as many people as possible.” Affordable, easy clean energy is the next generation of power. It’s time for companies to start endorsing it and finding ways to make it a feasible option for homeowners worldwide.
By signing this petition, you are thanking Agnefjäll and IKEA for putting their support behind affordable renewable energy. You are also encouraging them to continue expanding this program until home solar panels are sold in IKEA stores throughout the world.
Dear IKEA CEO Peter Agnefjäll,
I am writing in reference to IKEA’s recent announcement of the intention to expand its home solar panel offerings to further European countries. I am very excited about the possibilities opened up by your partnership with Hanergy—this could change the way that consumers and retail businesses look at clean energy. By teaming up with Hanergy to offer an affordable residential option for solar power, IKEA is putting the ball back in the consumer’s court when it comes to going green.
Thank you for expanding your home solar deal to the Netherlands and seven other European countries. Thank you for recognizing that consumers want and need green money-saving options like solar power. I urge you to continue to expand this program until you offer affordable home solar at all IKEA stores worldwide.
[Your Name Here]
Photo credit: Ardfern via Wikimedia Commons