Target: Proctor and Gamble CEO, Alan G. Lafley
Goal: Praise Tide for removing environmentally damaging ingredients from laundry detergent, and encourage other companies to follow suit
Corn-based ethanol is an ingredient of nearly all laundry detergent, but it is also considered wasteful and not sustainable. Proctor and Gamble has announced that it will be making a new line of Tide laundry detergent that uses eco-friendly ingredients. This company should be praised for being the first to take this paramount step towards sustainability.
Tide and nearly all other types of laundry detergents are made from the oil of corn, however, obtaining this ingredient creates an abundance of agricultural waste. Tide’s line called Tide Coldwater Clean detergent will use the oils from the corn stalks, cobs, and leaves instead of from the corn itself. This “cellulosic ethanol” will eliminate roughly 700,000 tons of agricultural waste every year. The waste will also be used to make the new oil, meaning this new detergent will produce zero net carbon emissions. The corn-based ethanol’s purpose in detergent is to stabilize it and improve washing performance, and the new cellulosic ethanol will not reduce these qualities.
To initiate this plan, Tide will be opening a new factory for the production of cellulosic ethanol. It will be the largest factory of the sort, producing 30 million gallons of cellulosic ethanol annually and will create several jobs as well as increase business for local farmers. Please sign the petition below to praise Proctor and Gamble for its efforts, which are beneficial to both the environment and economy.
Dear Mr. Lafley,
Proctor and Gamble’s recent announcement to switch from corn-based ethanol to cellulosic ethanol in Tide detergent is a respectable decision that provides a tremendous victory to the environment.
As you are aware, corn-based ethanol creates an abundance of agricultural waste. Your proposal to use cellulosic ethanol will eliminate roughly 700,000 tons of agricultural waste every year, and ultimately generate zero net carbon emissions as the waste will be used to make the ethanol. The factory that you will be opening for the production of cellulosic ethanol is also favorable to the economy as it will be creating several jobs and generating business for local farmers.
We are hoping that your efforts will convince other companies that use corn-based ethanol to also switch over to cellulosic ethanol or other eco-friendly alternatives. We thank you for all of your recent efforts to benefit the environment and we encourage you to continue these types of efforts in the future.
[Your Name Here]
Photo Credit: bnilsen via Flickr