Praise Organic Grocer for Transparent Sourcing


Target: John Mackey, CEO of Whole Foods Market

Goal: Applaud Whole Food Market’s sustainable and transparent sourcing of produce and flowers

Whole Foods Market is a leader in sustainable sourcing and consumer transparency. The organic grocery giant is conscious of its products’ carbon footprints and strives to provide quality food to every neighborhood it inhabits. Recently, Whole Foods increased its transparency with the creation of a Responsibly Grown program. This new program will inform customers about the worker, air, soil, water and consumer health impacts of its produce and floral options. This will allow consumers to become more familiar with, and therefore more conscious of, the food they eat and the flowers they buy.

The Responsibly Grown program will be simple, yet informative. Each batch of produce and flowers offered will be marked with a “good,” “better,” or “best” label, which is traceable to how the product meets the required criteria. Every step of the product’s production will be assessed, helping consumers make better choices and support quality working conditions and consumer health, as well as sustainable water, air, and soil treatment. As is expected, the “best” label will include produce and flowers that are especially sustainable, as well as conscious of the protection of pollinators. In addition, the program will prohibit the use of pesticides that are considered to be neurotoxins, which are harmful to the environment.

Applaud the CEO of Whole Foods, John Mackey, for continuously working to ensure sustainable products are sourced and transparency is practiced. Consumers are becoming more conscious of their carbon footprint; it is important that corporations remain connected to this trend.


Dear Mr. Mackey,

Whole Foods Market is a leading grocer dedicated to sustainable sourcing and transparent methods. I am writing to commend you for this dedication, as well as applaud you for the new produce and floral program implemented by Whole Foods, Responsibly Grown. This new program will offer consumers valuable information about where their produce and flowers come from, and how the products impact workers, consumers, air, water and soil.

I urge you to consistently offer produce and flowers that earn the “best” rating. This will ensure that even pollinators are taken into consideration during production and distribution. As you well know, pollinators are in desperate need of intervention if they are to once again thrive.

Thank you for your continued dedication to the environment and consumers and for implementing this transparent, beneficial program. It is my hope that your company continues to pave the way for other corporations.


[Your Name Here]

Photo credit: via Wikimedia

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