Applaud Promotion of Veganism


Target: CEO of Smoothie King, Wan Kim

Goal: Commend Smoothie King for offering vegan smoothies and promoting the humane diet

Two vegan smoothies have recently been added to the menu at Smoothie King, the largest smoothie franchise in the world. Many people look to the company for health and nutrition advice and guidance. Smoothie King has agreed that a plant-based diet, full time or even just one meal per day, has many benefits for all people. Smoothie King’s acknowledgment and recent menu additions are very important for promoting the increasingly mainstream plant-based diet health movement.

Smoothie King’s CEO understands that more people are turning towards a plant-based lifestyle for both improved health and life fulfillment. He wishes to adapt his company to consumers’ desires and is pleased to partner with Sunwarrior, a vegan protein powder company, to facilitate this change. The two vegan smoothies now offered are a mango kale smoothie and a dark chocolate banana smoothie, both with Sunwarrior protein. Based on the company’s Facebook page, the new smoothies have been very well received. These two smoothies are part of  an initial rollout; if their reception is successful, Smoothie King will offer more vegan smoothies in the future.

A vegan diet is healthy for both the consumer and the planet. Smoothie King’s support and recognition of the nutritious benefits of a vegan diet is very important for the plant-based movement. With 700 locations worldwide, many people will have access to these beneficial smoothies, and many more will learn of veganism for, possibly, the first time. Applaud Smoothie King’s CEO for introducing vegan smoothies to its menu.


Dear Mr. Kim,

Smoothie King has partnered with Sunwarrior to offer two vegan smoothies to consumers. I am writing to thank you for this partnership, as well as thank you for acknowledging the benefits of a vegan diet. As you have said, replacing just one meal per day with plant-based food can provide long-lasting benefits for one’s health. A vegan diet not only benefits people, it also benefits the environment. A vegan diet uses fewer resources and less land. It is non-violent towards other species and does not demand forests be cut down or ecosystems demolished.

It is my hope that the mango kale smoothie and the dark chocolate banana smoothie become very popular. Consumer support of these options is immense; social media has erupted with praise for the new vegan options. Please consider adding more vegan options to Smoothie King’s menu.


[Your Name Here]

Photo credit: Sigurdas via Wikimedia

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