Keep Organic Food Companies Pure


Target: General Mills’ CEO Ken Powell

Goal: Stop General Mills from changing Annie’s Homegrown recipes from organic to GMO

Recently, a widely trusted organic food company, Annie’s Homegrown (Annie’s), was purchased by General Mills. This news is shocking and disappointing for the millions of consumers who once relied on the pure ingredients in Annie’s foods. General Mills has a villainous track record and will likely change the traceable ingredients in Annie’s recipes. Action must be taken to ensure the organic company will not be overtly tainted.

General Mills is a massive food company, responsible for fierce pro-GMO campaigns. The food giant has collectively donated $2.1 million to anti-labeling campaigns in Washington State and California. When the company addresses GMO issues, its only concern is profit, not consumer health. For example, General Mills once decided to alter its Cheerios recipe, making it mostly GMO-free. The new, natural recipe did not boost Cheerios’ sales. In response, General Mills changed the recipe back to its original version, stating that if consumers were not going to buy more of the product when it is largely GMO-free then it will not spend the money to create a natural product.

Annie’s mission statement, before its sellout, was to be kind to the environment and cultivate health through nourishing foods and honest conduct. Currently, the brand’s CEO wants to reach many more consumers and become much larger, which is why he sold to General Mills. Certainly Annie’s will be more accessible under General Mills’ control, however, the sacrifice is that the brand will likely no longer be healthful or organic. General Mills is not interested in healthy consumers; it is interested in rapid profit and growth, regardless of the consequences. Urge the CEO of General Mills to change the company’s preferred game plan to properly accommodate and continue Annie’s healthful and organic image, rather than recreate recipes with cheaper GMO ingredients.


Dear Mr. Powell,

General Mills recently purchased Annie’s Homegrown, a trusted natural and organic brand. As you know, part of Annie’s mission, before your monetary exchange, was to be kind to the environment and cultivate health through nourishing foods. I understand that General Mills does not ensure that all of its products are nourishing, nor free of GMO’s. In fact, unless a GMO-free, organic recipe will make you more money, you are not interested in it—consumers became aware of this after the Cheerios stint.

I am writing to urge that you keep all of Annie’s recipes as they were when you purchased the company. This route may not make you more money, but it would certainly be the right thing to do and would help consumers trust General Mills. Keeping Annie’s healthful is the right thing to do, for families as well as the environment.


[Your Name Here]

Photo credit: Southroads via Wikimedia Commons

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