Target: Kohl’s CEO Kevin Mansell
Goal: Demand that popular department store stop selling faux and real fur products
Not too long ago Kohl’s, a popular retailer, was under fire for including real fur on what was labeled as “faux fur” handbags. Consumers wishing to not purchase fur for ethical or other reasons rely on labels to ensure that a product is free of real animal parts. Kohl’s has recently been caught red-handed again selling a parka with real fur on it, though the label read that the fur was faux. Kohl’s insists that it is not aware when the fur on products labeled as fake is actually real. In order to ensure there will be no more confusion about fur, fake or real, Kohl’s must stop selling all fur-like products.
The Humane Society of the United States (HSUS) purchased the men’s parka online as part of a routine investigation of faux fur. Upon investigation, the fur was categorized as raccoon dog fur. Raccoon dogs are traceable back to Asia and are in the same family as domesticated dogs. Kohl’s expressed concern through a public apology when news of the real fur parkas broke. The department store said that if any person who bought a parka wishes to now return the item, they may do so with no questions asked. Kohl’s estimates that approximately 100 people bought the parka, which was only available for online purchase.
Because the HSUS performs investigation on “faux” fur clothing items at random, there is no telling if other fur items sold as faux were actually real. Kohl’s does not investigate far enough into its products in order to ensure that fur is real or fake. Because of this, Kohl’s should refrain from selling any items with faux or real fur additions. Urge Kohl’s to stop selling any items with fur to broaden its consumer base and retain honesty with consumers.
Dear Kevin Mansell,
Kohl’s is having difficulty selling authentic faux fur. Recently, the HSUS performed a routine investigation on a fur-lined parka sold via Kohl’s online store. The parka was labeled as containing faux fur, however, the lab results concluded that the fur is from raccoon dogs. I am writing to express my concern with these results, as well as urge Kohl’s to stop selling any type of fur, faux or real.
This is not the first time one of Kohl’s products has proven to be real fur when it was labeled as faux. Not too long ago, Kohl’s sold handbags lined with rabbit fur, though they were labeled as faux. Kohl’s does not investigate its products thoroughly enough to claim any material is or is not from an animal. It is because of this that I urge your company to stop selling any fur-like merchandise. The parka incident was your second offense, two too many. Do the right thing, Mr. Mansell: Stop selling all fur-like products in Kohl’s stores and the Kohl’s website. Please stop compromising the ethics of consumers by discontinuing the sale of all fur-like products.
[Your Name Here]
Photo credit: 663highland via Wikimedia Commons