Target: Grant Huston, CEO of Pizza Hut Australia
Goal: Praise apology for irresponsible offer, which offered a free small pet with purchase of pizzas
An Australian Pizza Hut location recently announced a promotion, in partnership with a local pet shop, offering a free small animal with the purchase of 10 pizzas. The promotion, offered at a store in Melbourne, was made without consulting corporate and drew the ire of customers and animal rights experts alike. After public outcry, the promotion was cancelled by corporate Pizza Hut Australia, which issued a public apology for the ill-thought-out and irresponsible offer.
In order to take care of a pet, it is important that the owners have the proper equipment and knowledge prior to obtaining it. The promotion, which offered small rodents such as hamsters or guinea pigs, did not include a cage, food, or care instructions. The promotion gained quick notoriety on social media, where users called it “awful” and “deplorable.” They then brought the offer to the attention of Oscar’s Law, an animal rights organization, who then approached the pet shop involved. The pet shop agreed, and the sign advertising the promotion was covered up shortly afterward. Pizza Hut Australia publicly apologized for the stunt, which was apparently done without corporate knowledge. Fortunately, the promotion was stopped before any animals were given away.
The creators of the promotion, which was likely aimed at families throwing children’s parties, likely intended the pets to be gifts for young children. It is irresponsible to hand out pets to children who are not prepared to take care of them, as the pets can end up being neglected and not having their needs met. Your signature will commend the cancellation of the promotion, and thank Pizza Hut for quickly correcting its error.
Dear Mr. Grant Huston,
A Pizza Hut location in Melbourne recently cancelled a promotion it made in partnership with a local pet shop, which offered a free small pet with the purchase of 10 pizzas. The offer, which did not include care instructions, a cage, or food, could have resulted in small pets such as guinea pigs or hamsters being neglected.
It is important that before obtaining a pet, children and families are fully prepared to care for it. It is irresponsible to offer animals as gifts to customers that are not prepared to take care of them properly. Thank you for cancelling the offer and recognizing the absurdity of the proposition.
[Your Name Here]
Photo credit: Gerbil via Creative Commons