Target: Chef Roy Choi
Goal: Applaud Chef Choi for launching a fast food chain in low-income areas featuring inexpensive and healthy food
Recently, Chef Roy Choi announced a new project: building a fast food chain serving healthy and cheap food. Known best as the founder of Kogi, the gourmet Korean-fusion truck, Chef Choi accused the culinary scene of being classist. Healthy, delicious food is fast becoming a thing only affordable to the wealthy. As an avid foodie and humanitarian, Chef Choi is ready to follow through on his statement. Loco’l, the newest restaurant, will launch in early 2015 in San Francisco. The restaurants will be primarily placed in low-income areas. Thank Chef Choi for making quality, inexpensive food available to those who need it most.
The name Loco’l is derived from two meanings. First, it is a nod towards serving local communities. Secondly, it is from the Spanish word “loco,” or crazy—a word many used to describe Chef Choi when he proposed a healthy fast food chain. Food items will be priced between $2 to $6 and feature a multicultural spread. The menu will be comprised of everything from falafel, rice bowls, and salads, to hamburgers and tacos.
The twist is how to make these healthy. The hamburger, for example, will be beef mixed with tofu. The bun will be a whole grain fermented bun developed specially for this restaurant. Trained chefs will be manning the kitchens, ensuring the quality of the preparation and ingredients. “Don’t tell me we don’t want great, delicious, cheap fast food,” said Chef Choi.
As it stands today, fast food is a cheap way to eat some of the worst food for your body. Chef Choi wants to change this. His restaurants are designed to provide people with a low-cost way to eat on the go and still eat well. As a man devoted to food, he recognizes that enjoying good food shouldn’t be something that is available only to the rich. Applaud Chef Choi for launching Loco’l and be sure to frequent it after it opens.
Dear Chef Choi,
I was excited to hear your plans for launching Loco’l, the fast food restaurant focused on selling great food at a low price. Your accusations that food is becoming a classist issue resonates strongly with this economy.
Creating a restaurant that is both cost effective and helps the community can be difficult. However, you circumvented these issues by creating something that the people absolutely need. Building in low-income areas is the veritable cherry on top, by making it completely accessible. Thank you for your dedication to food and people.
[Your Name Here]
Photo credit: VulcanOfWalden via Flickr