Target: Chief Executive of Advertising Standards Authority Guy Parker
Goal: Thank Advertising Standards Authority for ruling against false fracking advertisement
Fracking is a dangerous but lucrative operation that involves drilling and pumping chemicals into the ground to reach hard to obtain gases. These gases are used as energy, but the resulting process leads to contaminated water and causing minor earthquakes in the drilled regions. Fracking company Breitling Energy released a false fracking advertisement and it was fortunately pulled down by the Advertising Standards Authority. Thank the agency for pulling the plug on this advertisement which was riddled with deceitful claims.
The advertisement from Breitling Energy in the Telegraph reads thus: “Dear Citizens of the United Kingdom, do you know that your country is blessed with an incredible gift?” It also claimed that the United Kingdom almost experienced a “near-catastrophic gas shortage” in 2013, and if the country could extract natural shale gas from underground it would mean “freedom from interruptions and stoppages as a result of Russia’s political games with your gas supply.” It would also help citizens by “lowering energy prices for millions,” and the kicker, “reduce greenhouse gas emissions by replacing coal with natural gas for energy.” Many of these statements have been proven to be false or exaggerated.
The energy company claims that the advertisement was actually an open letter from their CEO Chris Faulker who was raving about the benefits of fracking. While Breitling Energy tried to back many of their claims about fracking, the Advertising Standards Authority struck them down, stating that the benefits of fracking were not well known, and that there wasn’t a gas shortage in 2013.
Fracking has proved to be disastrous for those who live in drilled regions. Ohio has experienced minor earthquakes as a result of fracking, and incidents of poison gas and flammable water have been making the news headlines. The notion that fracking is clean energy is also a lie, as many of the chemicals used to extract gas from the ground is extremely toxic to our environment. Thank the chief executive of Advertising Standards Authority for taking a stand against this deceitful company.
Dear Chief Executive Guy Parker,
Recently, energy company Breitling made a gross and deceitful advertisement about the benefits of fracking. The advertisement claimed that there was a gas shortage in the United Kingdom, which was denied by the National Grid and the Department of Energy and Climate Change. This advertisement proclaimed that fracking would reduce greenhouse gas emissions and preached about the benefits of fracking. Many of these statements are convoluted and lack evidence.
I want to thank you for shutting down this company and their advertisement. Fracking is a dangerous and dirty resource, one that has spelled disaster for many humans and the environment.
[Your Name Here]
Photo credit: greensefa via Flickr