Praise Initiative to Provide Free Pet Adoptions


Target: John Hendricks, Founder of Discovery Communications

Goal: Thank Animal Planet for donating money to waive shelter adoption fees

A new initiative by Animal Planet provides free pet adoptions in Austin, Texas through its R.O.A.R. To Their Rescue program. Started through a partnership between Animal Planet and the American Society for the Prevention of Cruelty to Animals (ASPCA), this new program helps animals in need around the country by encouraging the public to adopt from shelters free of charge.

Animal Planet gave Austin a $25,000 grant to cover shelter fees for pet adoptions. They even went a step further by providing the Austin Animal Center with advertising material to help them bring public awareness of this initiative to a larger audience. Since the program began, people have come into the adoption center thinking they would have to pay for their new pet, but have been pleasantly surprised when they got a $0 bill.

Sadly, thousands of animals suffer every year due to negligence from their owners and caregivers. Pet adoption centers are able to save some of these animals and prepare them for better lives in loving homes. Fortunately, the partnership between Animal Planet and ASPCA has been successful in providing animals in need with caring families. About 111 pets have been adopted in September 2014 so far. Waiving adoption fees is proving a very effective method for increasing pet adoptions in the city.

Please sign this petition to thank Animal Planet and ASPCA for donating money and resources to the Austin Animal Center to increase animal adoption rates.


Dear John Hendricks,

Your company, Animal Planet, has recently teamed up with the ASPCA to increase pet adoptions in Austin, Texas. Since the partnership, Austin has seen an increase in adoptions. Your $25,000 grant has provided sufficient support for the Austin Animal Center so that they can waive all adoption fees. This program will ensure that thousands of animals will be adopted by loving homes while also spreading national awareness about pet adoptions.

Some people don’t realize that when they buy pets from pet stores, they are actually buying from breeding operations. This partnership will help bring awareness to the cruelty and abuse of puppy mills and the reasons why shelters are a more ethical option for pet adoption.

Thank you for helping the pet adoption centers in Austin, Texas by providing them with a grant and giving them advertising material to encourage people to adopt neglected animals in need of a loving home.


[Your Name Here]

Photo Credit: Dr. Manfred Herrmann Allgemeiner Deutscher Rottweiler-Klub (ADRK) via Wikimedia Commons

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  1. George Johnson says:

    I agree with everybody. The intentions are great! An adoption fee shows responsibility.

  2. Kimberley Baker says:

    This is a wonderful idea for low income families who want to give the animals a loving home. I can’t help but worry that giving animals away for free would attract those looking for bait dogs to use in dog fights. I hope they are doing all they can to ensure the animals go to the right families.

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