Target: Manju Latha Kalanidhi
Goal: Applaud charity cleverly fighting hunger by putting its own spin on the popular ALS Ice Bucket Challenge
A twist on the popular social media-driven ALS Ice Bucket Challenge—aimed at bringing awareness and funding to amyotrophic lateral sclerosis research—continues to inspire charitable donations fit for their locale. In a nation where clean water can be a difficult thing to come by, the Rice Bucket Challenge does not waste any valuable, clean water or freeze any participants in the process; it only asks for donations. The 2013 Global Hunger Index ranks India 63 out of 120 nations, accounting for nearly one-quarter of the world’s hungry, making this clever charity the perfect way to face a serious crisis.
The charity is the brainchild of Indian journalist Manju Latha Kalanidhi, who was looking to garner local impact from the rising trend. All the challenge asks is that you give rice to the needy and post a picture on the charity’s Facebook page to encourage others. Alternatively, participants can donate 100 rupees worth of medicine to a nearby hospital. Participant Krishna Raja calls the charity “a practical solution to issues in the vicinity. Instead of wasting water on ice bucket challenge, save water and feed the hungry.”
The Rice Bucket Challenge is a perfect and practical response to the charity trend fuelled by social media. Hopefully, many more charities so aptly adapted to their environment can be created out of this humble yet gargantuan approach to grassroots social consciousness.
Add your name to this petition in support of local, tangible donations and the spread of awareness through the world’s fastest channels.
Dear Ms. Kalanidhi,
The Rice Bucket Challenge is the perfect local response to the wildly popular ALS Ice Bucket Challenge. The charity tangibly faces a true crisis within your nation and does so with finesse and practicality, spreading both awareness and food with the ease of social media. The challenge has the added bonus of not wasting any precious resources, food or water, or asking anyone to be uncomfortable to participate.
The charity’s Facebook page already has 22,000 followers and seems only to be growing. I hope more local adaptations of social media charity will be sparked by this ingenious movement and we can bring grassroots projects such as this to the national scale across the globe.
I applaud and support the Rice Bucket Challenge and commend your efforts to end hunger in India, one bucket at a time.
[Your Name Here]
Photo credit: georgereyes via Flickr