Applaud Innovative Campaign to Fight Incurable Disease


Target: Pete Frates

Goal: Show your appreciation of efforts to fund research for a cure to Lou Gehrig’s disease and to spread awareness of how to assist those living with this disease

With many charity organizations being at their wits’ end to urge people to donate to their causes, a new method has emerged and has successfully spread across the nation. In order to search for a cure to amyotrophic lateral schlerosis (ALS), or Lou Gehrig’s, a disease that can lead to speech loss, paralysis, and in two to five years, death, an “ice bucket challenge” has plunged onto the scene as a possible solution.

Within a time frame of 24 hours, those who accept the challenge must either dump a bucket of ice water on themselves or make a donation of about $100 to eliminate Lou Gehrig’s disease and to provide people suffering from the disease with high quality care. If a person would like to do both the bucket and the donation, they can as well. Afterwards, people are encouraged to spread awareness by informing at least three people of the opportunity.

The ice bucket challenge became popular once baseball player Pete Frates, who was diagnosed with Lou Gehrig’s disease, took it upon himself. Since Frates completed the challenge, the ALS Association, a nonprofit organization that works with health clinics and the government, has received four million dollars in research donations. Other famous people who have assisted in fighting Lou Gehrig’s include Mark Zuckerberg, founder of Facebook, and President Obama, although he chose to simply make a donation.

Although seemingly a waste of time and water, not to mention a potentially painful experience, the ice bucket challenge has become a social media phenomenon that has tripled donations for the ALS Association compared to past years. Please praise the people who are not only raising money, but also awareness of Lou Gehrig’s disease.


Dear Mr. Frates,

Thank you so much for igniting the ice bucket challenge. With Lou Gehrig’s being an incurable disease, it is time that people found a way to treat it as well as a way to ensure that those suffering from it are as comfortable as possible. The four million dollars that have already been donated thus far will definitely help and the hype generated by everyone from Justin Timberlake to President Obama will too.

Please continue to keep fighting for your life as well as others affected by Lou Gehrig’s. Together we can stop it.


[Your Name Here]

Photo Credit: Elise Amendola via Associated Press

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