Applaud Innovative Idea for Socially-Conscious Business Model


Target: John Mackey, CEO of Whole Foods

Goal: Applaud CEO for creating idea of conscious capitalism

When John Mackey opened the first Whole Foods, he wanted to create a good business. All too often, when people think about business, they think about crony men in suits who are taking money away from the common person. However, Mackey understood that these companies were not espousing the true values of capitalism. Capitalism, at its core, is about creating a greater value for everyone. It is not solely about profit. Thinking too much about profit leads to overleveraging, and led to the economic collapse in 2008.

Mackey wrote a book in an attempt to reverse this negative view of business. It is called “Conscious Capitalism” and has helped business leaders look at their companies in a new light. The main idea of the book is that companies cannot exist just to make profit. While this may work in the short term, it is not a long term goal. For example, when Bill Gates started Microsoft, he was not looking to make billions of dollars. He saw that computers had the potential to change how people operated in their day-to-day lives. He in turn created a product that people liked, and for that reason became richest man in the world. Additionally, Mackey says that companies need to treat all their stakeholders well. While yes, they should be profitable, they should also treat their employees and customers well, along with anyone affected by the company.

Many CEOs have read the book and said that they are now going to use the principles that Mackey outlines. Sign the petition to thank John Mackey for espousing the values he outlines in his book. Whole Foods is a well-run company that sells good food. Additionally, this petition will thank Mackey for his commitment to changing the paradigm, and trying to instill trust in businesses again.


Dear Mr. Mackey,

People tend to shudder when they hear the word “business”. They think of tall glass buildings, where well-dressed men discuss what group they are going to exploit next. However, as you understand, this is not a true view of what business is in the context of capitalism, and should not be how businesses are run.

We want to thank you for your commitment to creating conscious capitalism. Businesses have so much power to create social change. If as a society we begin to understand the full power of business and of capitalism, for good, then we will trust it more. Businesses need to understand the full spectrum of their power, beyond just making a profit or not. As leaders read your book and espouse its principles, we will see a change both in how businesses are run and in terms of how society looks at them.


[Your Name Here]

Photo credit: Ines Hegedus-Garcia via Flickr

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