Don’t Let Company Backtrack on Animal Cruelty


Target: Seventh Generation CEO, John Replogle

Goal: End support for animal testing and remain a cruelty-free company

Seventh Generation has been a company that consumers have trusted for years. Seventh Generation has provided compassionate customers with cruelty-free cleaning and household products.

However, it seems that Seventh Generation has not been holding up their end of the bargain. Unbeknownst to consumers, Seventh generation has been promoting legislation that will result in painful poisoning and deaths of tens of millions of animals. Seventh Generation has been advocating in a number of campaigns that promote testing on animals.

Not only has the company been an advocate, but is now refusing to support reforms to the Toxic Substances Control Act. Reforms to this act would reduce the number of animals poisoned and killed in experiments each year. The reforms would also ensure that animals are only used for experiments after all other possible methods of gaining information on a chemical in question have been utilized. Seventh Generation is trying to keep all of this from happening.

While customers have been supporting the company by using their window cleaning products, and cleaning clothes and floors with their solutions, the company has been dishonest in its actions. Seventh Generation products may be cruelty-free, but behind the scenes the company is rallying to have animals placed in dangerous and deadly situations.

Seventh Generation has claimed that ending its support for animal testing does not match up with the company’s position. This is an absolutely ridiculous claim for a company that produces cruelty-free products. Tell Seventh Generation to appease its customer base by rejecting animal testing.


Dear Mr. John Replogle,

I am extremely disappointed to hear that Seventh Generation has violated the trust of many loyal customers who depend on the brand’s cruelty-free products and policies. By advocating for campaigns that test on animals, you have not upheld your dedication to cruelty-free policies. It is shocking that a company promoting itself as cruelty-free would support cruelty to animals.

I am confident in saying that until Seventh Generation stops advocating animal cruelty, I will no longer support the company. I will look for other brand’s carrying cruelty-free products and will advise friends and family who are consumers of Seventh Generation to do the same.

Thank you for your time and consideration.


[Your Name Here]

Photo Credit: PETA (People for the Ethical Treatment of Animals)

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  1. They are a bunch of hypocrits and i would never use their products. They are just as bad as any.

  2. Neelam Shah says:

    Why should we put up with animal testing, what makes mankind greater than animals or insects, we are all mammals.

    Animals just should be given the same equal rights and justice as people, cruelty needs to stop and it starts with us, mankind can be great, we should be protectors of animals not killers of animals, or testing animals.

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