Target: CEO of IKEA, Peter Agnefjäll
Goal: Urge IKEA to expand its menu to include more vegan options
IKEA is more than just a furniture and homeware store. In between picking out pots and pans or a new bedroom set, you can also stop and get a tasty meal. This is a clever way to satisfy customers (and to encourage them to continue shopping), which is certainly something that IKEA is keen on. In fact, in response to consumer requests, IKEA has planned to add vegetarian meatballs to its available food selection. This is a great success for vegetarians and for the lucky animals who will be spared, but why stop at vegetarian meatballs?
There are a host of great vegan meatball options available to IKEA. Instead of including ingredients like eggs or milk products, IKEA can sell 100 percent plant-based meatballs. The beauty about vegan products is that vegetarians, vegans, and omnivores can enjoy them. Including vegan products opens up the menu selection to more customers, and protects egg-laying hens, dairy cows, and male calves sent to slaughter for the veal industry.
Sign the petition below to tell IKEA that broadening its menu to include vegan options, especially vegan meatballs, is a win-win for everyone.
Dear Mr. Agnefjäll
The business concept for IKEA states that the company is dedicated to including a wide variety of quality items for its customers. This is an honorable concept. Your company’s response to and compliance with consumer requests for vegetarian meatballs indicates that you are indeed concerned about what customers want and about providing a range of options. This is a great first step, but you can broaden your reach even further.
Instead of only guaranteeing vegetarian meatballs, IKEA can easily guarantee vegan meatballs by watching out for a few simple ingredients. Using vegan meatballs would allow IKEA to accommodate more of its customers while also reducing cruel treatment of laying hens, dairy cows, and male calves that are slaughtered for veal.
The decision to guarantee vegan meatballs is simple. There are already a number of delicious vegan meatball options, and supplying them at your stores would allow more customers to enjoy your products. This would lead to higher profits, and animals would benefit from your conscious choice.
I strongly support the inclusion of vegan options on your menu. Please go the extra step and make sure that the vegetarian meatballs you are planning to sell are also vegan.
[Your Name Here]
Photo Credit: Mtaylor848 via Wikimedia Commons