Target: Lululemon CEO, Laurent Potdevin
Goal: Force Lululemon to retract controversial comments suggesting that people should not wear sunscreen
Clothing company Lululemon is under fire yet again, this time for controversial comments suggesting people not wear sunscreen. Lululemon should apologize for overstepping their boundaries and potentially putting people at risk for the damages of sun exposure.
In the last few years Lululemon has been criticized for questionable or immoral acts. The company was first condemned for making yoga pants that were too sheer and then once again found themselves in trouble after CEO Chip Wilson suggested that Lululemon should not be worn by overweight women. This time, the company is controversially suggesting that people avoid using sunscreen. Lululemon’s official manifesto which is printed on its bags says “Sunscreen absorbed into the skin might be worse for you than sunshine.” Whether this statement is true or false, it is not the store’s place to preach health suggestions to its customers.
As a popular and influential clothing company, Lululemon is looked up to by many, and it is possible that many customers may take this advice seriously and begin to avoid sunscreen. This is very dangerous as there is a rising amount of both minor and serious conditions and cancers that can be caused by the sun. A recent report by the U.S. Surgeon General reports that cases of melanoma have increased by 200% since 1973. The recent melanoma increase is an epidemic and it is wrong of Lululemon to give advice that could possibly make it even worse. Regardless of the company’s beliefs about the dangers of sunscreen, they must refrain from commenting, and leave issues with this level of difficulty to doctors and scientists.
Please sign the petition below to ask Lululemon to remove the dangerous advice to refrain from sunscreen from their bags.
Dear Laurent Potdevin,
Your company, Lululemon has an official manifesto printed on its bags that suggests that people avoid sunscreen. This statement is highly controversial as your company is a very influential one and is suggesting that people expose themselves to the risks of sun exposure.
This comes right after the recent release of a report by the U.S. Surgeon General that cites a 200% increase in melanoma cases since 1973. With this skin cancer epidemic, it is very unwise for your company to advocate for the non-use of sunscreen. Regardless of the whether or not your beliefs of the dangers of sunscreen are valid, you should not be advocating for issues that you are not experts in. When it comes to serious and intricate issues such as health, you need to leave the suggestions to doctors and scientists. You are putting many people at risk for sun damage with your remarks.
We are writing to ask that you apologize for spreading potentially dangerous advice, and also that you remove these suggestions from your manifesto.
[Your Name Here]
Photo Credit: Tiger Mask via Flickr