Target: American Apparel interim CEO John Luttrell
Goal: Thank American Apparel for finally adding a female executive to its board of directors by finally removing sexual assailant CEO
Clothing store American Apparel has come under fire for a variety of reasons. One of those reasons, written about in a previous petition, was that this large company had zero minority or female members on its board of directors. More recently, the current CEO, Dov Charney, has finally been fired for allegations of sexual harassment against employees. The board originally had not made any formal investigation, and had actually supported Charney. However, the board of directors made a unanimous decision to formally investigate these crimes and fire Charney. His replacement is Colleen Brown, the first female member of the board of directors.
American Apparel is known for its bold imagery. One of its claims to fame is that the products are made in the United States and, as the company asserts, it has well paid and treated workers. The advertising for American Apparel is risque and often very sexual, instigating cries of sexism from observers. Despite this blatant reliance on female-targeted advertisements and products, not a single woman or black executive was on the board of directors until recently. Colleen Brown will fill the shoes of former CEO and founder of American Apparel Dov Charney, finally putting the first woman on the board. While this may be a necessary first step for the company, further measures must be taken to ensure that full representation of consumers is present on the board.
Thank American Apparel interim CEO John Luttrell for agreeing to allow Colleen Brown on the board of directors. Urge him to further progress the company by hiring more women and minorities.
Dear CEO Luttrell,
The recent scandal involving Dov Charney’s sexual harassment has been detrimental to American Apparel’s image. However, by hiring Colleen Brown, you have taken a delayed but necessary first step in progressing your company to include more diversity. You are slowly starting to represent your consumer base. A woman’s view is extremely necessary in a company that hopes to have brilliant ideas and maintain its popularity. While your company caters largely to women, a woman’s presence on the board of directors has been wholly absent. By finally hiring a woman, you will help your company improve, have new ideas, and possibly reverse the decline in sales of the past few years.
Thank you for taking the long-overdue step in hiring Colleen Brown to the board of directors. I urge you to continue to hire more women and minorities.
[Your Name Here]
Photo credit: Eklaomui22 via Wikimedia Commons