Goal: Encourage McDonalds to maintain higher standards for its suppliers
Target: Donald Thompson, CEO of McDonalds
McDonalds seems to be constantly under fire for one reason or another. This time, the scandal is taking place in China. McDonalds and Yum Brands — the company which owns KFC, Taco Bell, and Pizza Hut — are being criticized for buying tainted meat. An American-based meat supplier was processing expired meat and meat that had been dropped on the floor, and selling it to McDonald’s and to Yum in China. This story came to light at a time when China, as a country, was trying to clean up its reputation on the international food market. They want to get rid of the premise that food in China is somehow dirtier, so finding out that they were eating meat that was in fact unsanitary is even more upsetting.
Yum Brands has already lost business in China because in 2012 their meat was found to be less than clean while people were fearful of the bird flu. However, in general, global brands are trusted by the Chinese as safe and clean, so again, this scandal is quite upsetting to people in China.
McDonalds, as one of the biggest food chains in the world, and the de facto leader of fast food companies, has a responsibility. We are calling on McDonalds to set a higher standard for their suppliers. While this meat issue is not technically their fault, they have had their share of cleanliness and safety-related issues in the past, and they need to increase their standards. They have a responsibility to not just their shareholders — as demonstrated by their cost-cutting measures at the risk of cleanliness — but to all their stakeholders, which includes their customers. McDonalds has the power to set a high standard for fast food, and they need to, for the safety of their customers and their reputation as a company.
Dear Mr. Thompson,
McDonalds is the frontrunner of fast food chains. When McDonalds changes it behavior, other fast food companies are likely to follow suit.
Therefore, in light of the meat issue in China, it is time for McDonalds to raise its standards for its suppliers. This particular issue is not exactly the fault of McDonalds, but because McDonalds is so big, it is your responsibility to make a change.
It is time for you to raise your standards for your suppliers, and for you. In the future, businesses will be judged on much more than just their share prices. They are slowly becoming accountable to all their stakeholders, one of the most important being their customers. Right now, we are talking about the quality of your suppliers, but going forward, we are talking about quality in all its forms — including worker’s rights and cleanliness of your restaurants.
[Your Name Here]
Photo credit: Anthony92931 via Wikipedia Commons