Tell Toy Company to End Partnership with Big Oil


Target: Jorgen Vig Knudstorp, President and Chief Executive Officer of the LEGO Group

Goal: Get Lego toy company to stop using Shell logo on its products

The popular toy company, Lego, uses the logo for Royal Dutch Shell, a large oil company, on many of its products as the result of a partnership between the two companies. Lego should not advertise an oil company on products targeted for children. In addition, Shell is now proposing controversial drilling operations in the Arctic, which make it clear that it is high time for Lego to end their deal with Shell.

Lego has had a long partnership with Shell that involves selling Lego cars branded with the oil company’s logo. This partnership helps provide additional funding to Lego. However, Lego’s partnership with Shell is inappropriate, as the company markets toys to children. In addition, the partnership contradicts Lego’s attempts to become an eco-friendly company. For example, Lego pledged to use all sustainable energy by the end of this decade and is looking for a sustainable plastic to use in manufacturing. The partnership with Shell has become especially outrageous recently due to Shell’s controversial initiative to drill for oil in the Arctic.

Following a campaign recently launched by Greenpeace that demands Lego to stop using the Shell logo, and the thousands of letters that have been sent to Lego by consumers, this petition calls for Lego to respond to customer concerns and end its relationship with big oil. Now that Shell is threatening the Arctic, Lego needs to end its partnership with them immediately.


Dear Jorgen Vig Knudstorp,

Lego’s long partnership with Royal Dutch Shell is inappropriate for a company that markets its products to children. The relationship between Lego and Shell is now particularly outrageous following Shell’s controversial initiatives to drill for oil in the Arctic. Lego has made a notable effort to become an eco-friendly company, for example, by pledging to work towards using all sustainable energy and looking into sustainable plastic. The company’s relationship with Shell contradicts and undermines these efforts.

Following the recent Greenpeace campaign that urges Lego to stop using the Shell logo, this petition calls for Lego to respond to customer concerns and end its relationship with big oil. Now that Shell is threatening the Arctic, Lego needs to end this partnership immediately.


[Your Name Here]

Photo Credit: sprout_labs via Flickr

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