Demand Shell Oil Company Stop Exploiting its Power


Target: CEO of Shell Oil Company, Ben van Beurden

Goal: Convince Shell to cancel its contract with Lego and stop influencing children to support the company’s agenda

A protest is taking place at Lego Lands around the globe: Greenpeace is urging Shell Oil Company (Shell) to cut ties with the Lego Toy Company (Lego). Some Lego play-sets have the Shell logo on them, potentially influencing young minds in an inappropriate way. Greenpeace is convinced that Shell’s ulterior motive is to gain young supporters of the company; if Shell becomes a part of a child’s life, it is likely that that child will grow up in support of, or indifferent to, the oil company’s agenda. Shell’s insistence to target children is morally unsound and highly irresponsible.

Lego has publicly stated that the toy-labeling issue is between Greenpeace and Shell; Lego intends to honor its contract with Shell for the entirety of the contract’s duration and will not remove Shell toys from production or retail. Shell understands that influencing young minds is crucial to its success in its future destructive drilling projects. If Shell does not gain support within all generations, there is a chance the company will not be as heavily supported as it is now.

Shell must not continue its brainwashing. The oil company currently has a strong hold on older generations. It is up to the fragile minds of the future to decide that the company is destructive and dangerous so that the remaining fragile ecosystems will not be exploited by the oil giant. Urge the CEO of Shell to back out of its contract with Lego; the minds of the future cannot belong to Shell.


Dear Ben van Beurden,

I am writing in the interest of future generations. You have partnered with Lego toy company in order to market Shell to young children; this, Mr. Beurden, is severely inappropriate. I understand that Shell is attempting to hold support for its destructive activities. Drilling in the arctic years from now would likely be easier with future adults on your side, though this does not warrant marketing to children through their Lego play-sets. I urge you to consider your company’s actions and ask yourself if Shell and its agenda are indeed what the future of this planet needs; the answer is, of course, no.

Drilling for oil in the last few pristine places on earth is irresponsible. Advocating and pushing a key player in global warming is irresponsible. Putting Shell’s logo on children’s toys is irresponsible. Influencing children to become familiar with Shell in a positive way, through play time, is morally unsound. I understand Lego has no intention of breaking its contract with you; I urge you to cut ties with Lego and the young minds of the world. Shell does not belong in play time, nor does it belong in the earth’s future as long as it continues with oil extraction and use.


[Your Name Here]

Photo credit: Jope via Flickr

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