Target: Richard Hayne, Chairman of Urban Outfitters
Goal: Ask Urban Outfitters to create a more diverse board of directors and encourage equity for all people
Urban Outfitters is the pillar of fashion for young people. It is an example of how fashion should be, with styles from all over that have the hipness to attract people from all walks of life. However, Urban Outfitters lacks even a single female or minority member on the board of directors. This is wrong if the company wishes to embody its consumer base and provide the optimal products for its customers. Studies have shown that boards of directors with at least one female and minority member perform better and have higher earnings than those without. Urban Outfitters needs to step up and employ more minorities and women in its administrative positions.
Many of Urban Outfitters’ competitors, like Gap, Nordstrom, and Abercrombie & Fitch, have at least one female or minority member on the board of directors. By refusing to hire even a single diverse employee for a high ranking position, Urban Outfitters displays an unwillingness to adapt to the present and reach a larger, more realistic audience. Having more diverse board members creates a stronger, wealthier company with more varied views and ideas for improving the company. Not only that, but having a diversified board of directors would show the public the ability of minorities and women to succeed in the cutthroat fashion business. By not hiring women or minorities, Urban Outfitters shows a lack of inclusiveness and necessary diversification for portraying a realistic, successful business model for other businesses to emulate.
Dear Richard Hayne,
I have recently become aware of a desperate situation in your company, Urban Outfitters. Not one of the members of the Board of Directors is a woman or a minority. This is indicative of an alarming plight in which a substantial portion of your consumer base is not being represented. Your company, which is a fashion hub for stylish individuals, should reflect its target customers in its administrative side of business management. Your competitors, like Gap and Nordstrom, have already hired at least one minority or woman, and have had great success in company performance and improved earnings.
I encourage you to follow your competitors’ lead and bring more women and minorities into the Board of Directors of Urban Outfitters. You should show your support for the underrepresented groups in society. Doing so would not only bring in the necessary voices and opinions of your target audiences, but also enhance the company’s image as a supporter of equality within business and executive positions.
[Your Name Here]
Photo credit: Ian Freimuth via Flickr