Target: Kristy Ketterman, President, Lend a Paw Marketing
Goal: Applaud the organization for providing free marketing services to animal shelters
With limited funds and personnel, non-profit animal shelters often struggle to find homes for the cats and dogs they house and care for. If new homes cannot be found for these animals they are often euthanized. To help with this issue, one organization has committed to offering free marketing and public relations (PR) services to shelters to help boost their adoption rates.
According to Ketterman, her Lend a Paw Marketing non-profit “offers free marketing and PR services to Kentucky animal shelters and rescue organizations. This includes graphic design, copywriting, photography services, web design, fundraising, event planning and management, media relations, email and social media marketing.” There are nearly 200 non-profit animal shelters in Kentucky, and many of them rely almost wholly on donated money and volunteer workers in order to operate.
Lend a Paw’s free marketing services can help shelters “create visibility” for themselves to attract potential pet adopters as well as money donors. In a depressed economy organizations have increased competition for a smaller pool of funds, and a marketing boost can make the difference. With more money these shelters can raise their operating budgets, allowing them to keep their animals longer and improving their chances of being adopted rather than put to death.
Please sign the petition below to let Ketterman know how much you appreciate the work she is doing to help Kentucky’s shelters and shelter animals.
Dear Ms. Ketterman,
I was heartened to read about the Lend a Paw Marketing organization and the work it is doing for Kentucky’s non-profit animal shelters and rescues. There are nearly 200 such shelters in Kentucky. Most of them operate on tight budgets and with limited staff as they struggle to find new homes for the many abandoned cats and dogs they care for. Lend a Paw’s free marketing services allow these shelters to “create visibility” for themselves, helping them to find more potential pet adopters and garner more donated funds. Your generosity also helps animal rescue groups focus what funds they do have on their important missions.
Sadly, many shelter animals that do not get adopted must be euthanized. Lend a Paw’s services should increase the adoption rates for many shelters, lowering the number of pet deaths in Kentucky. Thank you for all the great work you are doing. It is much appreciated.
[Your Name Here]
Photo credit: Elodie at Wikimedia Commons