Thank International Team for Protecting the Amazon Rainforest


Target: Dilma Rousseff, President of Brazil & Carter Roberts, President and CEO of the World Wide Fund for Nature

Goal: Thank the Brazilian government and the World Wide Fund for Nature for partnering to permanently protect the Brazilian Amazon rainforest

In 2002 Brazil launched the most progressive rainforest conservation plan ever conceived of. The Amazon Region Protected Areas (ARPA) program was designed to protect 150 million acres of rain forest by creating a combination of sustainable use areas and strictly protected ones. In the 12 years since its establishment the ARPA has grown to encompass 100 different sites and is currently protecting an area the size of the state of California.

This is one of the most expansive and comprehensive projects ever attempted for rainforest conservation, and it has just moved into its next phase. Taking advantage of Brazil’s swiftly growing economy, the project is helping to establish a permanent fund to cover all of the costs of maintaining the currently existing sites and those that are yet to be created. The ARPA program has already created a $215 million “transition fund” to cover all of the costs of the project until the Brazilian government can take over its upkeep.

The creation of this “project finance for permanence” is unprecedented in the history of conservation. What the ARPA project, the Brazilian government and the World Wide Fund for Nature (WWF) have done has never before been successfully implemented. This wonderfully inventive team has ensured that large sections of rainforest will be protected for generations to come.

Offer your thanks to the WWF, the government of Brazil and all of the men and women associated with the ARPA project. Let them know that their work is both recognized and appreciated.


Dear President Rousseff and Mr. Roberts,

Your work in the Brazilian rainforest over the last 12 years is inspirational. Your collective solution to deforestation in the Amazon is nothing short of amazing, and by creating a permanent fund to cover program costs now and into the future, you have made history. I would like to thank you for all of the work that you have done in conserving one of the great wonders left in this world.

I wish to extend my most heartfelt gratitude to you and to every member of your expansive teams in Brazil and in the United States. Without visionaries like you, the Amazon would be at even greater risk of destruction.


[Your Name Here]

Photo credit: Phil P. Harris via Wikimedia Commons

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