Target: Walter E. Robb IV and John Mackey, Co-CEOs of Whole Foods
Goal: Recognize grocery chain for deploying innovative technology to reduce food waste
In 2012, Americans discarded 36 million tons of food, according to the U.S. Environmental Protection Agency. This statistic is a travesty when one in every six Americans lacks enough food to eat, and just 15 percent of that wasted food could feed 25 million people at a time, according to the Natural Resources Defense Council. Fortunately, the leading natural and organic food retailer Whole Foods has taken a major step in cutting down on food waste in a sustainable way.
The Whole Foods store at Bellevue, Washington, has installed composting technology to convert food waste into organic, liquid fertilizer, which can then be sold to local farmers and gardeners. A product of a “bio-clean” technology company called the WISErg corporation, the technology comes in the form of what’s called a Harvester unit, a stainless steel cube placed outside Whole Foods Market Bellevue. The Harvester also provides data about the food thrown away so the store can manage its inventory better and reduce food waste. Producing diagnostic data as well, the Harvester is designed to be easily serviceable and has already been deployed at various independent groceries throughout Washington State.
In using this innovative way of recycling, Whole Foods is demonstrating how environmentally sustainable practices can be economically viable. Please sign the petition below to applaud Whole Foods’ leadership in working to more efficiently manage its inventory and encourage consumers to reduce their food waste.
Dear Mr. Robb and Mr. Mackey,
I am writing in regard to the installation of the composting Harvester unit at Whole Foods Market Bellevue in Washington State. By selling the liquid fertilizer produced by the Harvester to local farmers and gardeners, you are raising awareness about an innovative way of recycling that takes a proactive approach to the widespread issue of waste.
Perhaps most importantly, your deployment of this technology represents key leadership in reducing food waste, demonstrating how environmentally sustainable practices can be economically viable. I hope your initiative may serve as a model of corporate social responsibility for other businesses to follow.
[Your Name Here]
Photo Credit: That One Paper via Flickr