Target: Laurel Richie, President of Women’s National Basketball Association (WNBA)
Goal: Praise WNBA for embracing LGBT community through new marketing campaign
The WNBA has officially decided to campaign and market specifically to the LGBT community, a move that makes it the first professional league to embrace lesbian, gay, bisexual and transgendered fans. The campaign seeks to capitalize on what the league has known for almost 18 years: The LGBT community, especially lesbians, make up a significant portion of the league’s fan base.
According to its website, WNBA Pride is a national platform that celebrates inclusion and equality. The goal of the campaign is to recruit more LGBT members to attend games and encourage teams to engage in some sort of pride initiative over the course of the season. So far, WNBA Pride has sponsored teams to participate in local pride festivals and parades, worked with LGBT advocacy groups, and advertised with lesbian media outlets.
In a statement for USA Today, President Laurel Richie revealed, “For us it’s a celebration of diversity and inclusion and recognition of an audience that has been with us very passionately…this is one of those moments in the ‘W’ where everybody comes together.”
Before WNBA Pride launched the league studied its fan base and found that an impressive 25 percent of league fans identify as lesbian, while 21 percent have attended games. The creation of the campaign comes after a great wave of recent announcements by players from various leagues publicly identifying themselves as gay—the NBA’s Jason Collins, the NFL’s Michael Sam and the WNBA’s Brittney Griner are among the handful of athletes who found it imperative to publicly come out. Griner also stated that she’ll be sporting rainbow colored sneakers for the entire month of June in celebration of the campaign’s initiative.
For almost two decades the WNBA has failed to acknowledge its passionate LGBT fan base. Now, with the creation of WNBA Pride, lesbian, gay, bisexual and transgender fans can finally feel like the game they love truly loves them back. Sign the petition show your support of the WNBA’s decision to embrace the LGBT community.
Dear Laurel Richie,
As an avid and passionate supporter of LGBT rights, I applaud the efforts of the WNBA to finally acknowledge that 25 percent of the organization’s fan base is LGBT identified. For almost 18 years, the league has neglected to fully recognize the love of the game by the LGBT community, particularly the lesbian community. Now, lesbians, gays, bisexuals and transgendered individuals can feel like they have a place at the WNBA’s table.
Thank you for supporting diversity, inclusion, and recognition in a big way through participating in pride festivals, LGBT parades, working with advocacy groups, sponsoring grassroots events and even partnering up with lesbian media. Your efforts truly deserve to be applauded and the WNBA will benefit exponentially by this campaign.
[Your Name Here]
Photo credit: Tulane Public Relations via Wikimedia Commons