Target: Coca Cola CEO Muhtar Kent
Goal: Thank Coca Cola from removing harmful brominated vegetable oil from Powerade
After years of consumer protest, Coca Cola Company has finally made the decision to remove harmful brominated vegetable oil from its Powerade products. This food additive, which is banned in many other countries, has many known health issues. Coca Cola should be thanked for listening to consumer requests and encouraged to continue making its products safer for consumption.
Brominated vegetable oil is a substance that has been patented as a flame retardant, but had been used as a food additive for decades. The substance is used in several citrus sodas and juices as a substance that helps the beverage ingredients mix. The ingredient has been linked with behavior issues, memory issues, skin and nerve issues, loss of muscle coordination and other potential unconfirmed health issues. These associated risks are the reason that brominated vegetable oil is banned in many countries including all of Europe, India, and Japan. This substance is not worth its risks, especially in a beverage that is consumed in excess amounts by atheletes.
The removal of this ingredient from Powerade is a positive step towards consumer satisfaction and healthier products. This risky additive has no practical purpose to be in beverages when natural, safe products can be used as an alternative.
Please sign the petition below to thank Coca Cola Company for removing brominated vegetable oil from Powerade products.
Dear Muhtar Kent,
We are writing to applaud you for your recent actions of removing brominated vegetable oil from your Powerade products. Brominated vegetable oil has many potential health risks and is banned in many countries, so it has no practical purposes in beverages for American consumption.
In addition, brominated vegetable oil has been patented as a flame retardant, which is imaginably an idea that is very unsettling to consumers. Its associated risks include behavior issues, memory issues, skin and nerve issues, loss of muscle coordination and other potential unconfirmed health issues. For these reasons, it is already banned in all of Europe, India and Japan. Perhaps your efforts could lead to the banning of brominated vegetable oil in the United States in the future.
We thank you for these positive efforts and encourage you to continue to make further product improvements in the future.
[Your Name Here]
Photo Credit: teracynrich via Deviantart