Target: Mitch Zeller, Director of the Center for Tobacco Products (FDA)
Goal: Implement a ban on companies using direct marketing tactics to promote the use of tobacco products
Although he FDA has banned tobacco companies from advertising on television and the big screen, there are still ways around the ban and tobacco companies have been taking full advantage of them. There is currently no regulation of what is called “direct marketing” and studies have shown that exposure to direct marketing is associated with the increased use of tobacco in adolescents.
Tobacco companies are using the direct marketing tactic to appeal to younger users who are usually more cost sensitive and are easily appealed to by deals and coupons. The industry spends hundreds of millions of dollars sending out coupons and fliers, as well as marketing tobacco products over the internet. Direct marketing is exposing more and more of the nation’s younger generations to tobacco use.
A ban on public tobacco advertisements alone is not enough to reduce the amount of adolescent smokers. They are still being targeted, and this time it is direct. The risk for adolescents to begin smoking is high because of these tactics and the tobacco industry needs to be stopped. Sign the petition below to urge the FDA to expand the ban on advertising to include direct marketing tactics.
Dear Director Zeller,
While banning the the tobacco industry from advertising publicly is a good preventative measure, this alone is not enough to reduce the amount of adolescent smokers. Tobacco companies use a tactic called “direct marketing” to target the younger generation and sway them into the world of smoking.
The FDA should be doing everything possible to decrease the amount of exposure that adolescents have to tobacco advertisements and marketing. When these coupons, fliers and internet ads are geared directly to one individual, the chances of them beginning to smoke increases greatly.
Please place a ban on direct marketing from the tobacco industry in order to ensure the health and safety of the nation’s younger generations.
[Your Name Here]
Photo Credit: OpenClips via pixabay