Target: Federal Trade Commission member Ileana Ros-Lehtinen
Goal: Support the creation of laws to limit the use of photo editing features that create unrealistic appearance expectations for females
The Federal Trade Commission is aiming to eliminate the overuse of photo editing effects in advertising directed towards women. The newly proposed law would help depict more realistic women, reducing negative psychological effects that this type of advertising can cause. This policy should be supported, as it attempts to send a positive message to women all over.
The Truth in Advertising Act would require federal regulators to create “a strategy to reduce the use, in advertising and other media for the promotion of commercial products, of images that have been altered to materially change the physical characteristics of the faces and bodies of the individuals depicted.” This would not make Photoshop use illegal, but it would target effects that lighten, smooth, slim, lengthen or misconstrue reality regarding the actual image.
Creators of the law argue that there is increasing evidence about the negative psychological effects of unrealistic advertising, which is leading to several emotional, mental and physical health problems. The bill points out that “The dissemination of unrealistic body standards has been linked to eating disorders among men and women of varying age groups, but it has a particularly destructive health effect on children and teenagers.” If passed, this law would reduce these destructive mental and physical effects that impact so many young women, and perhaps create future generations who are not as consumed with meeting unrealistic body image standards.
Please sign the petition below to support the Federal Trade Commission in their attempts to pass this law that promotes positive progress in the way people view body image.
Dear Ileana Ros-Lehtinen,
Thank you for addressing the issue of the use of Photoshop on women and men in advertising. This is an issue that is commonly overlooked, but it is causing many emotional and physical issues in young adults. The bill you are proposing is a positive step towards the elimination of unrealistic body standards for both men and women.
We ask that you continue to pursue this issue with fervency, to ensure that something is done about unrealistic advertising. We also ask that you continue to make positive steps towards tacking this issue in the future. Thank you for all that you are doing to improve body image standards and protect the self-esteems of young people.
[Your Name Here]
Photo Credit: VS-angel via Deviantart