Target: Mariam Mayet, executive director for the African Centre for Biosafety (ACB)
Goal: Praise the ACB for not allowing unsupported advertisements by Monsanto
Monsanto has a hold on many different aspects of the world’s health. From Agent Orange, a toxic chemical with life-threatening side effects used in the Vietnam War; to Dichlorodiphenyltrichloroethane (DDT), an insecticide deemed to be a ‘threat to life;’ Monsanto is the creator and determined distributor of poisons and genetically modified organisms (GMO’s). While Monsanto has a dominant presence in the United States, making any rulings against GMO crops or movements like labeling GMO’s nearly impossible, other regions of the world are standing up to Monsanto, demanding that the company provide fact-based advertisements. Standing up to Monsanto is extremely important for the future health of the world.
South Africa’s Advertising Standards Authority (ASA) has demanded that Monsanto stop making false claims on South African radio stations. The claims in question are what one who is familiar with Monsanto would expect: ‘Monsanto would be able to feed the eight billion people by 2025 if South Africans accepted and utilized its GMO seeds;’ as well as Monsanto’s supposed ability to increase crop yields and decrease greenhouse gas emissions, which are both unsupported claims with no basis in fact. Monsanto’s claims are not peer-reviewed by an independent and credible expert, which makes the claims illegitimate for South Africans, therefore causing the advertisement ban.
In order to once again receive radio time in South Africa, Monsanto must provide substantial and accepted evidence to support its claims. Whether or not Monsanto will be able to provide this information is unclear; for now, South Africa’s ASA is doing the right thing by banning Monsanto’s false claims from radio time. The ASA is risking possible significant monetary loss in order to protect its listeners in South Africa. This courage and desire for the truth should be commended: sign this petition to tell the ASA that it is in the right, and protecting citizens is much more important than giving big business more business.
Dear Mariam Mayet,
I am writing to commend your decision to alert the ASA about the unsupported claims made by Monsanto on public radio, which in turn banned Monsanto’s false advertisements from South African radio stations. Monsanto has an unhealthy and dangerous hold on many countries and regions; it is relieving to know that some regions, such as South Africa, see through the unsupported claims Monsanto issues and demands peer-reviewed, fact-checked statements only.
Thank you for this extremely important attention to radio advertisements. I encourage you to continue to stand up for the citizens’ health of South Africa and stand by the rules set forth for true, fact-based advertisements. If Monsanto cannot provide fact-based claims, it has no business speaking to the people of South Africa.
Please pass this petition on to the ASA; it is important that the ASA knows that the world approves of its decisions.
[Your Name Here]
Photo credit: Rosalee Yagihara via Wikipedia