Target: American Family Association founder Donald Wildmon
Goal: Chastise organization for homophobic remarks about gay-inclusive advertisement
The American Family Association, know for its unwavering commitment to homophobia and offensive petitions, has lashed out at snack company Honey Maid for its commercial featuring a gay couple. The company’s ‘This Is Wholesome’ campaign strives to represent the ever-changing characteristics of the ‘nuclear family.’ The advertisement, which features interracial parents, single parents and even parents with tattoos, includes a sweet, nurturing gay couple taking their newborn for a stroll around town.
While this may seem like a nonthreatening, and albeit wholesome commercial, the American Family Association has dubbed the Honey Maid a perpetuator of same-sex motives to integrate the ‘unhealthy lifestyle’ into popular culture. According to the organization’s sister group, One Million Moms, Honey Maid is out ‘to normalize sin’ and ‘push the LGBT agenda.’ What’s more is the group calling for a boycott of all Honey Maid and Nabisco products — which will most likely never happen.
Further, One Million Moms goes on to state that the campaign seeks to redefine “…the meaning of the word ‘wholesome.’” However extreme the accusations may be, it’s not the organization’s first time to lash out against pop culture and its so-called raunchiness. The anti-gay, Christian conservatives have taken stabs at Macy’s, Joe’s Boxers, NBC and even The Disney Channel for featuring a cartoon where one child has lesbian parents.
Despite this outpouring of hate, Honey Maid has remained unfazed by the organization’s accusations. In a statement, marketing director Gary Osifchin told The Advocate “We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media.”
By signing this petition you’ll tell American Family Association’s Donand Wildmon and One Million Moms to stop using its conservative beliefs to support homophobic agendas.
Dear Donald Wildmon,
The attack of the company Honey Maid by your sister organization, One Million Moms, was not only unnecessary but extremely offensive to LGBT supporters and advocates, like myself, who were proud to finally see portrayals of different kinds of families in the media. To think of a gay couple raising their two children as a deplorable act goes against your own belief in family. But, it is apparent, that you only support one kind of relational unit and, for that, you should be doubly ashamed.
Honey Maid’s ‘This Is Wholesome’ campaign is a signifier of our times; an understanding of the diversity in our homes and the changes happening every day that challenge outdated and retrogressive ideals. One Million Moms seeks to shelter children from the inevitability of life and its many familial facets. In other words, you support development that is ignorant, hateful and exhaustively counterproductive.
In support of Honey Maid’s decision to advertise a beautiful portrayal of the new American family, I admonish your cold hearted and harsh response to the innocent commercial. The scenes depicted are, in fact, wholesome and I hope you understanding how fruitless an attempt your boycott truly is.
[Your Name Here]
Photo credit: J. Ross Baughman via wikimedia