Stop Retailers from Falsely Advertising Real Fur as Fake

Target: Jon Leibowitz, Chairman of the Federal Trade Commission

Goal: Stop retailers from falsely advertising products containing real fur as fake in order to protect these animals.

There has been an epidemic of major U.S. retailers misleading consumers by advertising fur products as fake when they actually contain real fur. Because of widespread cruelty in the fur industry, many consumers now opt for fake fur. Consumers have the right to know exactly what they are purchasing. The deception of consumers by retailers cannot be tolerated.

The federal Fur Products Labeling Act requires that items containing animal fur be labeled with the species used, country of origin, manufacturer, and any other information that prevents false or deceptive advertising. Violations of this act carry up to a $5,000 fine and up to a year in prison. President Obama signed the Truth in Fur Labeling Act in 2010 to close a loophole that previously allowed some fur products to be retailed without labels. Now, retailers must affix clear labels to all products containing animal fur.

The Humane Society of the United States has filed petitions in 2011, 2008 and 2007 with the FTC, which is tasked with enforcing the Fur Products Labeling Act. Five companies that were named in earlier filings are still listed as violating the Act as of November 2011. Companies listed in the most recent report include such popular brands as Marc Jacobs, Badgley Mischka and Woolrich.

In an age when many consumers are increasingly gravitating toward faux fur products, it is simply unacceptable for retailers to mislead them into purchasing real fur. Tell the FTC to enforce the Fur Products Labeling Act to put an end to this deception. Consumers have the right to make informed decisions about what they are buying.


Dear Mr. Leibowitz,

Major retailers are misleading consumers by falsely advertising products that contain real fur as fake. We must protect consumers’ rights to make fully informed purchasing decisions. Please enforce the Fur Products Labeling Act to end these intolerable acts of deception

Many popular brands, including Marc Jacobs, Badgley Mischka, and Woolrich, are responsible for this deception. Also, five of the companies that the Humane Society of the United States listed in its earlier petitions were still in violation as of November 2011. We cannot allow this egregious fraud to continue.

The fur industry is widely known for its cruelty to animals. Many consumers make a conscious effort to avoid real fur for this reason. It is time to bring deceitful retail companies to justice.


[Your Name Here]

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  1. This must stop!! Stop fur!!

  2. rita ioannou says:

    please stop killing animals NOW

  3. Real fur has been used a lot with a misleading label. If you do think it is real there are ways to tell. Check into those ways, I did, and had to show it to a sales clerk…she was surprised because she likes animals. PETA can tell you how to recognize the fake from the real.

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