Stop Sale of Whale Meat and Elephant Ivory

Target: Hiroshi Mikitani, Chairman of Rakuten

Goal: Stop the online sale of ivory and whale meat

A Japanese retailer named Rakuten has been revealed as the largest online retailer of ivory and whale meat. A recent report by Environmental Information Agency (EIA) and Humane Society International (HSI) discovered that Rakuten’s website has more than 28,000 advertisements for elephant ivory and 1,200 for whale products.

The whale products being sold include products derived from species that have been protected by a 1986 moratorium on commercial whaling mandated by the International Whaling Commission. Please take action to tell Rakuten to stop its illegal trade of products derived from endangered species.

Rakuten is the parent company of U.S.-based, Canadian-based Kobo, and U.K.-based Ironically, according to the company website, Rakuten claims to be committed to sustainable practices. Given its facilitation of the trade of products derived from endangered species, this is a ridiculous claim.

In violation of Japanese law, several of the products sold by Rakuten do not list the species from which they originated. Additionally, much of the whale meat sold on the site exceeded the Japanese limit for mercury consumption. In once case the mercury level was 20 times higher than the legal Japanese limit.

Rakuten’s trade of products originating from endangered species is illegal and puts many species at risk. This company is profiting from the destruction of protected elephants and whales. We must take action to persuade Rakuten to discontinue its trade of ivory and whale meat. Please sign this petition to tell Rakuten to stop its trade of products taken from endangered species.


Dear Hiroshi Mikitani, Chairman of Rakuten,

I was appalled to learn about Rakuten’s trade in illegal ivory and whale meat.  According to a recent report by Environmental Agency and the Humane Society International, Rakuten’s website has more than 28,000 advertisements for elephant ivory and 1,200 for whale products. I believe the actions of your company are morally wrong and illegal. Your company’s trade of these products puts endangered species at risk.

If your company continues its facilitation of the trade of ivory and whale meat I intend to boycott Rakuten and all of the companies it owns, including, and Kobo. According to information presented by your company’s website, Rakuten values sustainable practices. I urge you to follow through on these claims on discontinue the trade of ivory and whale meat before a boycott becomes necessary.


[Your Name Here]

Photo credit: Guillaume Paumier via Wikimedia Commons

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  1. Marta de Oliveira Silvestre says:

    Párem com esta crueldade absurda, de matança de baleias e elefantes, pois, são animais que merecem nosso respeito e possuem o mesmo direito a vida e liberdade tal como os seres humanos. IGNORÂNCIA E MALDADE tem limites !! Nem mesmo os selvagens matam animais para fins de beleza, e respeitam a natureza na íntegra !!

  2. Gabriele Festl says:

    Who is the most intellegent kreature in the world?
    So we should act like this.
    No human has the right to kill any other human o animal.

  3. a auerbach says:

    Why do we take more than we need! Respect nature!

  4. Chinese people please stop buying ivory because the killing of elephants are bringing their demise forever. Shame on you!
    To buy ivory means you must kill and elephant.

  5. Vivien Counsell Mitchell says:

    I have signed the petition to the CEO of Rakuten, and will be urging my friends across the world to boycott this company. Through FB and other forms of media I shall spread the word as far as I can to ensure as many people as possible join this boycott of Rakuten.

  6. L’uomo sta distruggando tutto qualunque essere vivente si trovi in questo Universo serve per qualcosa!!!!! Tutti gli animali si devono amare e proteggere …non Ucciderli !!!!!!!!!! Y♥♥♥♥♥ Animal!

  7. Chris Peysson says:

    This is outmoded idiocy and cruelty. LEAVE ANIMALS ALONE!!!

  8. ravinder singh says:

    we humans are most uneducated and not intelligent because we don,t know how to co exist with god ,s creation. like lunatic we are on the killing spree.all the people who have got authority have lost their heads because they are the one who are making wrong decisions which are effecting our earth.see anywhere be it Denmark,china japan every body. an animal can understand but we altogether have been crying aloud to stop this but everybody have become deaf. Do they take such declension with their families also. They will pay for their karmas. God what they are doing you have got a way to teach them a lesson. God has his own ways.

  9. “So many people insist they are against animal abuse, cruelty, suffering and the inhumane treatment of animals, yet they don’t understand they are actively engaging in and supporting egregious suffering, abuse, cruelty and inhumane treatment when they eat animals and their ‘by-products.’ If you are against cruelty, suffering and inhumane treatment, then you go vegan. It’s just that simple.” – Sarah Kiser

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