Target: Hiroshi Mikitani, Chairman of Rakuten
Goal: Stop the online sale of ivory and whale meat
A Japanese retailer named Rakuten has been revealed as the largest online retailer of ivory and whale meat. A recent report by Environmental Information Agency (EIA) and Humane Society International (HSI) discovered that Rakuten’s website has more than 28,000 advertisements for elephant ivory and 1,200 for whale products.
The whale products being sold include products derived from species that have been protected by a 1986 moratorium on commercial whaling mandated by the International Whaling Commission. Please take action to tell Rakuten to stop its illegal trade of products derived from endangered species.
Rakuten is the parent company of U.S.-based Buy.com, Canadian-based Kobo, and U.K.-based Play.com. Ironically, according to the company website, Rakuten claims to be committed to sustainable practices. Given its facilitation of the trade of products derived from endangered species, this is a ridiculous claim.
In violation of Japanese law, several of the products sold by Rakuten do not list the species from which they originated. Additionally, much of the whale meat sold on the site exceeded the Japanese limit for mercury consumption. In once case the mercury level was 20 times higher than the legal Japanese limit.
Rakuten’s trade of products originating from endangered species is illegal and puts many species at risk. This company is profiting from the destruction of protected elephants and whales. We must take action to persuade Rakuten to discontinue its trade of ivory and whale meat. Please sign this petition to tell Rakuten to stop its trade of products taken from endangered species.
Dear Hiroshi Mikitani, Chairman of Rakuten,
I was appalled to learn about Rakuten’s trade in illegal ivory and whale meat. According to a recent report by Environmental Agency and the Humane Society International, Rakuten’s website has more than 28,000 advertisements for elephant ivory and 1,200 for whale products. I believe the actions of your company are morally wrong and illegal. Your company’s trade of these products puts endangered species at risk.
If your company continues its facilitation of the trade of ivory and whale meat I intend to boycott Rakuten and all of the companies it owns, including Buy.com, Play.com and Kobo. According to information presented by your company’s website, Rakuten values sustainable practices. I urge you to follow through on these claims on discontinue the trade of ivory and whale meat before a boycott becomes necessary.
[Your Name Here]
Photo credit: Guillaume Paumier via Wikimedia Commons