Drop Cruel Chimpanzee Commercials

Drop Cruel Chimpanzee Commercials

Target: Yonkers, New York Kia

Goal: Pull commercials featuring a known animal abuser’s chimpanzee

Yonkers Kia in New York recently aired two commercials featuring a chimpanzee belonging to a known abuser of animals. Sid Yost, the chimpanzee’s owner, was the subject of an undercover investigation in 2003, where he and his employees were found to violently beat chimpanzees with blunt objects such as hammers. We must petition Yonkers Kia to pull these commercials, and instead, use animal-friendly methods of advertising.

The use of chimpanzees in entertainment is far more sinister than many people are aware. Chimpanzees are stripped from their highly devoted mothers at a very young age, beaten and abused savagely in order to be trained to perform, and then left for dead when they have served their purpose in entertainment. Many animals die young, and others suffer terrible mental disorders due to their separation from family and their lifetime of physical and verbal abuse.

After the 2003 investigation, Yost was forced to give away his chimpanzees to settle accusations of violating the Endangered Species Act and other cruelty laws. However, Yonkers Kia’s commercials feature one of Yost’s chimpanzees, and is only one in a series of the ‘Trunk Monkey’ commercials, others of which have been pulled when the owners were informed of the abuse.

Petition Yonkers Kia to drop this advertising campaign, which is in conjunction with a known animal abuser and involves an industry which is notorious for its mistreatment of animals.


Dear Yonkers Kia,

Your ‘Trunk Monkey’ commercials feature a chimpanzee belonging to a known abuser of animals. I ask you to pull these commercials, and instead, resort to other ways of advertising your company.

Sid Yost, the trainer of the chimpanzee in your commercials, was handed a lawsuit in 2006, after an undercover investigation found that he and his employees beat their chimpanzees savagely with hammers and other blunt objects. Yost was forced to surrender his animals, but is now back in the animal entertainment circuit.

Not only is Yost’s treatment of his chimpanzees horrifying, but the lives of animals forced to work in entertainment is a sad story. Chimpanzees and other primates are ripped from their protective mothers at a young age – starting a lifetime of mental disorders – and are beaten and abused daily in order to be trained to perform. These animals then feature in commercials such as yours, TV, and movies before being left to die in dismal conditions when they have reached the end of their working lives.

Plaza Auto Mall in Brooklyn pulled its ‘Trunk Monkey’ commercial in 2005, after they learned of the abuse that Yost’s chimpanzees had suffered. In recent years, a long list of major companies have pulled commercials featuring chimpanzees and other primates, and, in addition, every single one of the top ten advertising companies in the U.S. prohibited the use of these animals in their work.

I write to you today to ask that you do the same. End these commercials which only serve as a mask to the horror that is the life of an animal in the entertainment industry, no less one who belongs to a terrible abuser of animals.


[Your Name Here]

Photo credit: Kolonie Eichenweiler via Flickr

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