Celebrate Urban Animal Protection Campaign


Target: Animal protection group Show Your Soft Side

Goal: Applaud Show Your Soft Side for its efforts in helping neglected, abused, and abandoned animals

The many rough neighborhoods in Baltimore, Maryland are home to a lot of abandoned or neglected animals. In these neighborhoods, animals like cats or dogs are often treated poorly. Sande Riessett, the creator of Show Your Soft Side, agrees that these animals do not deserve the abuse inflicted upon them. Riessett created a campaign which featured big, strong men, lovingly holding cats or dogs. The main message of the campaign is, “only a punk would hurt a cat or dog.”

The campaign, which featured mainly men, has captured public attention. Although Show Your Soft Side’s impact on animal abuse cases is unknown, the campaign increased local adoption rates, donations, and volunteerism. John Boyer, a Baltimore policeman, has been featured in Riessett’s Show Your Soft Side campaign. Boyer, along with many other men whose pictures were also featured in the campaign have a special place in their hearts for animals and have either adopted or fostered an animal at least once. Although it is not in his job description to rescue animals, Boyer is usually seen bringing abandoned and neglected cats and dogs into the animal shelter. 

Show Your Soft Side does a great job in portraying a side of these men people wouldn’t ordinarily see, and people have responded quite positively to the pictures. The campaign allows these men to show people that they can be strong and masculine while also being loving and caring to these kind animals. Sign this petition and applaud the Show Your Soft Side campaign for their work towards helping neglected, abused and abandoned animals.


Dear Show Your Soft Side,

I would like to thank you for your efforts towards making people realize that just because someone is big, strong, and masculine doesn’t mean they aren’t capable of loving and caring for animals. I must say that I agree with your main message, “only a punk would hurt a cat or dog”.

Through your pictures of these men and these kind animals, you were able to increase the number of adoptions, donations, and volunteers which is absolutely fantastic. With your work, more cats and dogs will be adopted and cared for. I hope you continue with your efforts in helping these animals.


[Your Name Here]

Photo Credit: galawebdesign via Wikimedia

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