Target: Nickolay Lamm, designer of Lammily
Goal: Applaud the design of a new version of Barbie-like doll with realistic, healthy body proportions
Nickolay Lamm is a toy designer who last year designed an average-sized Barbie doll with natural, human proportions. The design went viral when pictured next to a brand name Barbie doll. The “Average Barbie” did away with Barbie’s elongated neck and legs, inhumanly tiny waist, unnatural height, and exaggerated facial features. People really responded to seeing a representation of a woman who’s body wasn’t stretched and manipulated to fit an ideal standard of beauty that in reality would be quite monstrous.
The toy designer has developed an entirely new doll, named Lammily. Lammily is also average-sized with natural, healthy bodily proportions, minimal make-up, natural-colored hair, and a slightly darker skin tone. Unlike Barbie – whose elbows are frozen in an elegant wave or serving position – Lammily has moveable elbow, knee, wrist, and ankle joints. This shows girls that their bodies are their own tools and can be used energetically. Her feet are not constantly on tippy-toe for heels, although she is perfectly capable of wearing them—just like real women. She has a healthy figure, not overly thin like Barbie, and her outfits and items, like a soccer ball and running clothes, promote a healthy and active style of living.
Lammily is an excellent role model for girls. With her articulated joints and ability to move, she represents a new way of thinking about girls’ toys. Lammily promotes active play instead of passive prettiness, and her figure shows a girl who eats balanced meals in order to fuel her active lifestyle. Applaud Nickolay Lamm and his design, and encourage more toys that focus on girls’ active ability to participate in the world.
Dear Nickolay Lamm,
Thank you for designing a new kind of doll for girls that promotes healthy living and an active lifestyle over passive beauty. For too long, girls have been internalizing the objectification present in the doll that is so exaggerated and done-up that she couldn’t ever possibly function in real life as a human being. Even her toes were permanently frozen into heel-shapes, implying that her comfort and function came second to her perfect and preened presentation.
Your new doll design, Lammily, represents a new culture of girls who are being raised to be active participants in the world around them, to love their bodies and treat them with care and respect. Thank you for being a part of this revolutionary thinking, and I hope you continue in your work towards a better self-image for the girls who will love your toys.
[Your Name Here]
Photo Credit: Nickolay Lamm via policymic.com