Commend Gap for Raising Minimum Wage


Target: Gap Inc. Chairman and CEO Glenn Murphy

Goal: Commend decision to raise hourly minimum wage for all Gap workers to $10

With the hubbub about the minimum wage reaching a climax this year, many companies are deciding to take private action and preempt government mandates that may never arrive by raising their minimum hourly wage now, when employees need it desperately. These companies have recently been joined by clothing mega-conglomerate Gap, which will boost the minimum wage for US employees to $9 effective June 2014, with another bump to $10 in June 2015.

Gap CEO Glenn Murphy announced the decision via the company’s website, stating that it will impact about 65,000 American workers at stores representing all of Gap’s six brands: Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix. The release includes a frequently asked questions widget explaining the decision, and the page prominently features the expression that Murphy attributes to Gap’s founder, Don Fisher: “do more than sell clothes.” This ethos, Murphy says, is at the heart of the company’s decision to “make a strategic investment” and support its workers, and he insists that “this is not a political issue. Our decision to invest in frontline employees will directly support our business, and is one that we expect to deliver a return many times over.”

By signing this petition, you are thanking Glenn Murphy for acknowledging that paying American workers a living wage is not a political issue — it is a human rights issue. You are thanking him for taking action in the absence of federal legislation to support and appreciate the employees that make his company’s success possible.


Dear Glenn Murphy,

The United States Congress has been disappointingly divided on the issue of the minimum wage, which is commonly understood not to be a living wage — that is, a wage that would actually support a modern American, let alone a child or family. It is therefore up to private companies to take a stand and support the employees, without whom those companies’ success would be impossible.

Thank you for standing up against the human rights violation that is the current federal minimum wage, and determining to use your power as Gap’s CEO to invest, as you said, in your employees. Thank you for recognizing that raising the minimum wage is not a political decision — it is a necessity in a fair and just society to pay diligent workers a wage that allows them to live with dignity. I hope you will continue to fight for a living wage for all employees of Gap, Inc. around the world.


[Your Name Here]

Photo credit: The All-Nite Images

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